893: Smart Mobility’s Fast Lane | Craig Conti, CFO, Verra Mobility
CFO THOUGHT LEADER26 Huhti 2023

893: Smart Mobility’s Fast Lane | Craig Conti, CFO, Verra Mobility

Among the keepsakes that Craig Conti collected during the more than two decades of his finance career, the item to which he refers simply as “the list” remains one of his most prized career souvenirs.

Having graduated from General Electric’s Financial Management program in 2001, the 20-something Conti had only recently been assigned to GE’s corporate audit staff when he was dispatched overseas for a 5-year tour of duty.

It was during the first 12 months of Conti’s years abroad that he received a job review from a manager who asked him to create a list of the skills and experiences that he expected to accrue during his years abroad.

Recalls Conti: “The manager was literally my own age, but he was very forward-looking.”


For the next 5 years, Conti’s geography was in regular rotation from Brazil to Mexico to Eastern Europe, and, as his location changed, he would add to his list of experiences.


“All of the skills that I had originally put down were definitely realized, but the experience was a lot richer than that and the list was whole lot longer when I came back,” continues Conti, who notes that over time the list of items evolved from being mainly one of hard skills to becoming a chronicle of business insights that would ultimately reshape his view of business.


“I learned how to operate and think globally, and I discovered there were other ways to solve problems,” remarks Conti, who tells us that he once augmented his problem-solving acumen by observing how a broken blade was replaced on a factory floor near Florence, Italy.


“The fact is that you don’t have a prayer of understanding the complex level of accounting behind something like that without going out and physically seeing what’s taking place,” Conti comments.


Still, it was perhaps the developing world that left the most lasting impression on Conti, who believes that American employers who have yet to move overseas should not underestimate the quality of job candidates currently available in the developing world.


Says Conti: “If you’re going international, remember that talent resides in the places that you’re going to—and what matters most may not necessarily be the talent back home.” –Jack Sweeney

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