900: The Rewards of  Rulemaking  | Alison Staloch, CFO, Fundrise
CFO THOUGHT LEADER21 Touko 2023

900: The Rewards of Rulemaking | Alison Staloch, CFO, Fundrise

While chief accountant for the SEC’s investment management division, Alison Staloch reports, she found herself being greeted by a degree of inclusive enthusiasm that she had seldom encountered before.

“People would say, ‘Great, the accountants are here!,’” recalls Staloch, who tells us that accountants at divisional meetings were sometimes sparse in comparison to the number of agency attorneys seated at the table.

“Coming from a place where everyone was an accountant, this was new to me,” continues Staloch, who tells us that the commission’s high regard for her expertise and the accounting discipline in general helped to make her 5-1/2-year tenure there a satisfying career chapter.

Having joined the organization as part of the SEC Fellows Program, Staloch found that her experience there seemed to grant her a healthy dose of professional activation—something that she admits that her early career had not always provided in large supply.

“I wavered a lot early in my career—I took the MCAT but didn’t go to medical school, and I took the LSAT but didn’t go to law school,” remarks Staloch, who as a seasoned KPMG auditor found herself similarly vexed with regard to possible next opportunities behind the doors at that firm.

The SEC Fellows Program, however, was different. “I thought to myself, ‘Wow!—this is just a great way to become ingrained with an understanding of how regulations impact the accounting standards that companies operate under,’” remarks Staloch, who eventually exited the SEC in Spring 2021 to step into the CFO role at Fundrise, a software company that gives investors access to commercial and residential real estate deals by pooling their assets through an investment platform.


Self-dubbed as the largest “direct-to-consumer alternative asset manager,” Fundrise has future investor-related ambitions that no doubt made Staloch’s resume—rich with regulatory smarts and investment management intuition—an attractive match.


Says Staloch: “At the time, I still had thoughts about going back to public accounting. I do have a deep respect for that profession, but this came up somewhat serendipitously after I met Fundrise’s CEO through my network. He was very visionary and inspiring as he explained Fundrise’s mission, and it became very appealing to me.” –Jack Sweeney

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