On Branding Podcast3 Marras 2020

Brand Naming Process with Rob Meyerson

What does it take to come up with better brand names?

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In this episode, we'll be talking with Rob Meyerson about a fascinating topic which is brand naming process.

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Topics: ⁠

✔️ Naming Brief

✔️ Generating Name Ideas

✔️ Shortlisting Name Candidates

✔️ Preliminary Trademark Screening

✔️ Naming Presentation

✔️ Full Legal Screening

✔️ Final Name Selection

Here's a little bit of an introduction to our guest in this episode.

Rob is a brand strategist and Founder of Heirloom, which is an independent brand strategy and identity firm. And prior to launching his own firm, he was a Global Head of Brand Architecture and naming at HP (Hewlett-Packard), and also held Strategy Director Roles at several leading international brand consulting firms.

He has written about brand strategy and brand naming for leading publications: such as TechCrunch, Business Insider, The Guardian, Venture Beat, and Branding Strategy Insider. And Rob also hosts How Brands are Built which is a popular branding podcast and blog. So, basically, Rob is a strategist with a strong focus on brand naming.

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Comment down below your takeaways in this episode. 👇⁠

PS. In the next episode, I interview Mark Pollard and we talk about Brand Strategy Framework—Stay tuned! 🔔⁠

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