Spikes Excitement Talk #45 with Luke Forshaw

Spikes Excitement Talk #45 with Luke Forshaw

In this episode of Excitement Talks, Gordon sits down with Luke Forshaw, Head of Brand Marketing UK at Back Market.

Luke shares his journey through the world of marketing, from early aspirations of becoming a writer to working with some of the most iconic brands, including Apple, Beats, and Universal Music.

They explore the evolution of consumer behavior—how buying second-hand went from niche to mainstream, and how refurbished tech strikes the perfect balance between affordability, sustainability, and quality assurance. Moreover Luke reflects on his time working with Apple, a brand that redefined innovation and marketing, and how his current role at Back Market is about challenging the status quo in a positive way.

Furthermore they are discussing the future of marketing, the role of creativity in an industry often driven by data, and why brands need to foster genuine connections with their audiences in an increasingly cluttered digital world.

Tune in for an insightful conversation about sustainability, branding, and the ever-changing landscape of consumer expectations.

Jaksot(171)

Spikes Excitement Talk #147 with Michelle van der Veen

Spikes Excitement Talk #147 with Michelle van der Veen

In this episode, Gordon Euchler sits down with Michelle van der Veen, Global Direct-to-Consumer Lead for Specialized Nutrition at Danone. Michelle shares her unconventional journey from art history an...

9 Helmi 30min

Spikes Excitement Talk #146 with Lea Drusio

Spikes Excitement Talk #146 with Lea Drusio

In this epsiode, Gordon speaks with Lea Drusio, Marketing Director at Nespresso Germany. She shares her non-linear journey from startups and agencies to global brands. From learning performance market...

2 Helmi 26min

Spikes Excitement Talk #145 with Michael Lüttgen

Spikes Excitement Talk #145 with Michael Lüttgen

*german episode*In this episode Gordon hosts Michael Lüttgen, Chief Customer Officer at Kaufland and former CMO at Biedronka for Jerónimo Martins, OBI and Lidl. From challenger mindsets and retail sca...

2 Helmi 25min

Spikes Excitement Talk #144 with Angeliki Kazantzidi

Spikes Excitement Talk #144 with Angeliki Kazantzidi

In this episode, Gordon Euchler sits down with Angeliki Kazantzidi, Head of Marketing Northern Europe at Kenvue, to talk about leadership without ego, the power of learning agility, and what it really...

2 Helmi 25min

Spikes Excitement Talk #143 with Guido Gennari

Spikes Excitement Talk #143 with Guido Gennari

In this episode, Dave Cobban sits down with Guido Gennari, Executive Director Product Management at JP Morgan Chase. From Buenos Aires to New York, Dallas and now JP Morgan Chase, Guido’s career is a ...

29 Tammi 22min

Spikes Excitement Talk #142 with Lucia Martinez Barrenechea

Spikes Excitement Talk #142 with Lucia Martinez Barrenechea

In this episode, Gordon Euchler sits down with Lucia Martinez Barrenechea, Global Strategy and Competitor Intelligence Lead for Beauty & Wellbeing Business Group at Unilever, to unpack how global FMCG...

19 Tammi 20min

Spikes Excitement Talk #141 with Danyal Syed Ali

Spikes Excitement Talk #141 with Danyal Syed Ali

In this episode Gordon Euchler hosts Danyal Syed Ali, Head of Consumer and Customer Insights at IKEA, to explore his journey from early startup life in Pakistan to global brands like Nestlé, the BBC, ...

19 Tammi 22min

Spikes Excitement Talk #140 with Natasha Maharaj

Spikes Excitement Talk #140 with Natasha Maharaj

In this episode, Gordon sits down with Natasha Maharaj, Senior Global Brands Director at The Heineken Company. With a career spanning Unilever, Nestlé, PepsiCo and now Heineken, Natasha shares how wor...

14 Tammi 22min

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