Investing 95% of Profits Outside Your Business - Case Study with Michael Jelliff
If your eCommerce store shut down tomorrow, how long could you survive on everything else you've built? In this episode, Michael Jelliff, owner of Geekstands.com, reveals how he built one of the leane...
26 Kesä 45min
Inside the US-Made Textile Brand, Swaddelini
What does it take to build a manufacturing brand from scratch with your own machines, your own team, and your own two hands? In this episode, Liz Hilton, inventor, founder, and owner of Swaddelini, sh...
19 Kesä 44min
Getting YouTube Ads Right in 2026
Is YouTube the most underrated paid channel for eCommerce brands right now? In this episode, I sit down with Brett Curry, founder of OMG Commerce, to break down exactly how seven- and eight-figure bra...
12 Kesä 48min
Optimizing Your Three Most Powerful Profit Levers – Financial Mastery Commandment # 3 (Rerun)
What would happen if you woke up tomorrow and were suddenly taxed an extra 33% on every dollar of profit your business produced? In this rerun episode, I break down why that scenario isn't far off fro...
5 Kesä 26min
Tiny Team, Huge Margins, Raving Fans - Lessons from a Decade of Building Metorik
What does it take to build a highly profitable software company without venture capital, a massive team, or endless scaling pressure? In this episode, Bryce Adams, founder of Metorik, unpacks how he b...
29 Touko 52min
Rethinking the EA Hire I Was So Sure About
What happens when the systems and people you thought would solve your problems… stop fitting the season you're in? In this episode, I share an honest follow-up on hiring (and eventually parting ways w...
22 Touko 21min
I Almost Hired an Editor-in-Chief. I Built One Instead.
What happens when a business owner spends 40 hours building their own AI-powered workflow system instead of hiring another employee? In this episode, I share what I learned after diving deep into Clau...
15 Touko 22min
Why I've Given Up on SEO
Is SEO actually dead this time, or are we just watching it slowly lose relevance? In this episode, I'll share why I officially stopped investing in SEO after building multiple businesses on it for ove...
8 Touko 22min
