Toyota Hilux trucks from the 80s and 90s are famous online. Why?
Endless Thread4 Huhti

Toyota Hilux trucks from the 80s and 90s are famous online. Why?

In April of 2024, a group of aid workers were killed by Israeli Defense Forces while bringing food to Central Gaza. The IDF had alleged that its military analysts had identified a gunman on top of one of the trucks carrying supplies, suggesting it was a military vehicle, not an aid vehicle.

In the online debate following the event, a familiar trope popped up: arguing over whether one of the aid trucks a Toyota Hilux. The reason? In military conflict around the globe, the Hilux is a familiar character. Whether you're a U.S. designated terrorist group, a "freedom fighter," or someone else involved in direct armed conflict, you probably know about the Hilux.

Endless Thread wanted to know why, and how, this happened. So we took a journey beyond America's commercial pickup truck identity to understand why beyond our borders, the Hilux is the truck of choice.

Credits: This episode was produced by Ben Brock Johnson and Dean Russell. Mix and sound design by Paul Vaitkus. It was co-hosted by Ben Brock Johnson and Amory Sivertson.

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