SIMON JONES PR: London's trailblazing publicist on the science of fame and the newspaper's grip on outing people

Simon Jones has worked as one of the UK's leading publicists for over 25 years, with some of Britain's biggest talent such as Ant & Dec, One Direction, Bimini, Raye, Jade, Girls Aloud and Scissor Sisters, as well as a load of other LGBTQ stars. In this episode we go in to the science of celebrity, the need for people to stay quiet during a media storm; and we look back at some of the shocking tricks of the press, where a person's ''coming out'' made the front page... whether they liked it or not.

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