558: She Made $100K in 90 Days Selling Sunscreen | Tori Gill

558: She Made $100K in 90 Days Selling Sunscreen | Tori Gill

In this episode, Tori Gill shares how she transitioned from being a barber to launching a six-figure sunscreen brand in just three months. She dives into how she identified a gap in the market, built a brand that resonated with parents, and leveraged Instagram and organic marketing to drive rapid sales. Tori also reveals how she balanced starting the business while still working her day job and the lessons she’s learned about manufacturing, branding, and scaling a product-based business. Listen to Nathan and Dan discuss: - How Tori built a waitlist and used urgency to generate first-day sales - The viral Instagram moment that helped Sun & Daughter take off - The challenge of getting TGA approval for sunscreen and how she navigated regulations - The role of upsells and complementary products like hats and brushes in boosting revenue - The future of Sun & Daughter and plans for expansion beyond sunscreen And much more early stage business advice… Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

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688: (Solo) I Lost Years Of My Life To This One Mistake (And You're Probably Making It Right Now)

688: (Solo) I Lost Years Of My Life To This One Mistake (And You're Probably Making It Right Now)

I have never said this directly on the show before, but shiny object syndrome did not cost me months. It cost me years. Entire years where the Foundr team was spread across five or six initiatives ins...

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687: I Broke Every DTC Rule and Built a $1 Billion Brand From My Garage

687: I Broke Every DTC Rule and Built a $1 Billion Brand From My Garage

Sandra Oh Lin walked away from running eBay's fashion business in 2011 to pack craft boxes in her garage. She raised just $11 million in total - and never needed another dollar. KiwiCo has now shipped...

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686: Claire Built The World's #1 Dachshund Brand From Home - Now Doing $140K/Month

686: Claire Built The World's #1 Dachshund Brand From Home - Now Doing $140K/Month

Claire Wolfson got her first dachshund at 20, became completely obsessed, and watched him get paralysed by the spinal condition that affects almost every sausage dog. The original plan was to design a...

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685: (Solo) The $500,000 Lesson I Had to Learn the Hard Way

685: (Solo) The $500,000 Lesson I Had to Learn the Hard Way

A few years ago I lost half a million dollars in 30 days. Not in crypto, not in a speculative bet. In the business I built from my parents' basement and launched on $3,000 from a credit card. And the ...

20 Heinä 11min

684: She Bet Her House Deposit on Hair Gel - and Built an 8-Figure Brand

684: She Bet Her House Deposit on Hair Gel - and Built an 8-Figure Brand

Yasmina Elmerkaoui had one shot - use the house deposit to buy a home, or bet it all on a hair gel she'd spent two years formulating. She chose the hair gel. On launch night she packed orders until 5a...

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683: (Solo) The Expense Audit That Could Save Your Brand Thousands This Year

683: (Solo) The Expense Audit That Could Save Your Brand Thousands This Year

This is not a growth hack. It is not going to go viral on a Twitter thread. But I genuinely believe it is one of the highest leverage things you can do for your brand right now, and most founders neve...

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682: From $2M in Debt to a $250M Gum Company | Pur Gum

682: From $2M in Debt to a $250M Gum Company | Pur Gum

Jay Klein lost $2 million on a gum nobody wanted. He sold the remaining stock to a pig feed company for $13,000 - then used every cent of it to launch Pur. Sixteen years later, Pur is the fastest-gr...

9 Heinä 58min

681: Dr. Angela Spent $350K Building The Skincare Brand Her Daughters Needed — Now It Does $40K/Month

681: Dr. Angela Spent $350K Building The Skincare Brand Her Daughters Needed — Now It Does $40K/Month

Dr. Angela Casey spent nearly 15 years treating skin cancer before she had her business idea. She didn't come from entrepreneurship - she came from molecular biology, medical school, residency, and a ...

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