Crafting Your Story for Lasting Impressions in Music with Music Tech Publicist, Laurie Jakobsen | EP 26

Do you know how to pitch yourself for publications, blogs, podcasts or interviews? There are three components to nail down before reaching out to journalists.

1. Create your narrative across a series of stories.
2. Identify all of the channels that you can tell your story.
3. Know your audience; and tailor your messaging accordingly. Reaching out to journalists is very different than posting to your social media accounts.

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5:00 New Technology and Current Events

7:50 Music Industry Now and Then, Digital Transformation

19:00 Wisdom for The Path Pavers

25:15 Perks of a Woman Entrepreneur

28:20 What is Communications and PR?

31:00 Importance of relationships with Journalists & How to work with them

33:30 When would you need a Publicist?

43:30 How to Format a Press Release

47:45 Know your Audience: Include the Triggers

53:00 Building a long term career that is sustainable in music

1:04:00 Yay or Nay Segment

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“It is very important to put your intention out in the universe.”

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About Laurie:

Laurie Jakobsen is the Founder of Jaybird Communications, and has been in music for 25 years. She has worked with music tech companies like Bandsintown, Bandzoogle, Exactuals and artists like Bruce Springsteen, Natalie Merchant and more at Harry Fox Agency and Sony Music before starting her own company. Laurie is active in creating more opportunity for underrepresented voices and the next generation of entrepreneurs as an investor for several women founded startups. This Fall, Laurie is an adjunct professor in Music Business at NYU.

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