Best Practices for Live Streaming with Author of Twitch for Musicians, Karen Allen | EP 33

Even though Twitch is a livestream platform primarily for gamers, indie musicians are building real fanbases and making enough money for this to be a solid side hustle or even a full-time job. Artists on Twitch are supportive of each other. Viewers are looking for fun, new talent to hang out with online. The category is not over-saturated, so you can still get discovered. And the whole thing has monetization features that are fun for the viewers and lucrative for streamers. Karen shares tips for artists on how to get involved with producing a stream (OBS, Stream Labs, etc), how to navigate the unspoken rules of the music community on Twitch, and how to grow an engaged fanbase that will generate an entirely new stream of revenue.

Karen Allen (@twitchformusic) created "Twitch for Musicians," a book and an online course that demystifies the process of producing and growing a channel on Twitch. She advises labels and artists on their livestream strategy and produces livestream events. She is also a strategy and business development consultant to tech startups in music and entertainment and has held executive positions at the RIAA, Mobile Ecosystem Forum, and TAG Strategic.

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“Music is more fun when you can share it with other people.”

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2:30 Intro to Karen Allen

4:00 Background of Twitch

15:30 Consistency is Key in Live Streaming

22:30 Monetizing on Twitch

26:30 Setting up a Live Stream

32:00 First Rule of Twitch

38:30 Ways to Engage with Fans

47:00 Types of Users on Twitch

48:00 Creating a Community in Twitch

58:00 Breaking away from being a Twitch Artist

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