The Set Up | Marketing and Music16 Helmi 2022

Indie Mixtape with Zac Gelfand of Warner Music | EP 63

Zac has been working in music media for almost 10 years, with bylines at Rolling Stone, Stereogum, Uproxx, and more. Currently, he is the Director of Engagement, running all customer-facing channels for Indie Mixtape, a project under Uproxx and Warner Music Group.

In this role, Zac has facilitated 30x the growth in audience engagement while managing day-to-day operations, social channels, weekly newsletter and podcast, as well as strategic content partnerships.

Today, we are joined by Zac to discuss the growth of his project, Indie Mixtape. You can think of Indie Mixtape as the friend who knows everything about music, bringing you insight into Good Music and news.

Intro to Zac Gelfand

Building a Newsletter

Finding Your Audience

Expanding to More Channels

Identifying the Growth

Determining Timing of Content

Generating Revenue through Email

Metrics to Pay Attention To

Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.

If you enjoy the podcast, would you be willing to leave us a 5-star review on Apple podcasts? It takes less than 15 seconds, and it really makes a difference in helping to convince hard-to-get guests and I also love reading the reviews! We love to see what you all think!

For show notes and past guests, please visit thesetupseries.com

Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community

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