The Set Up | Marketing and Music20 Huhti 2022

'Thunder' by Lum!x with Susanne Hazendonk | EP 70

Susanne Hazendonk leads the Spinnin' Records team as the Head of Global Marketing, overseeing the leading Dutch label’s product management, promotion, streaming, radio, and marketing departments. Her career in the music industry started at Warner Benelux in the late 2000s, but her seeds of passion for music, particularly dance music, were first planted as a kid when she stumbled on the raw and energetic rave sounds of the 90's. In the years since, Susanne has climbed the ranks of the industry, gaining hands- on experience with acts like Michael Bublé, The Red Hot Chili Peppers, and Bruno Mars.

Today, we are discussing how Susanne used data to identify key markets and help ‘Thunder’ by Lum!x go platinum around the world.

https://www.youtube.com/watch?v=yCTxqM-aLtE

How Susanne Started in Music

Working at Spinnin’ Records

Dance Music in Europe

Planning the release of ‘Thunder’ by Lum!x

Using Data to Approach Different Markets

Timing is Everything

“Music is Emotion.”

Other Resources

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