10 Books Every Restaurant Owner Should Read
#15: 10 Books Every Restaurant Owner Should Read ** Click on any of the titles to order your own copy at Amazon.com ** 1. Purple Cow by Seth Godin 2. All Marketers Are Liars by Seth Godin 3. Permissio...
3 Kesä 201930min
Getting Started with Facebook Ads
#14: Getting Started with Facebook Ads By far the biggest question I get from clients is this: "Should my restaurant be running Facebook Ads." In this week's episode we break it all down, and share so...
27 Touko 201921min
20 Marketing Ideas to Boost Business
#13: Twenty Marketing Ideas to Boost Business We've spent the past few months talking big picture ideas, establishing a strong foundation for your business. But perhaps you're sitting there wondering,...
20 Touko 201923min
Brand Marketing vs. Direct Marketing
#12: Brand Marketing vs. Direct Marketing These are two totally different things that unfortunately get confused all the time. In today’s episode I walk you through both of them, show you the differen...
13 Touko 201921min
Starting With Why
#11: Starting With Why This episode was inspired by two things... Simon Sinek's book "Start With Why" and an episode of the Tim Ferriss Show where he interviewed restauranteur, Nick Kokonas. The quest...
6 Touko 201919min
The Digital Marketing Toolkit
#10: The Digital Marketing Toolkit In this week's episode we're talking all about the Digital Marketing Toolkit, the variety of tools available to us as marketers to help us reach our target audience....
2 Touko 201919min
What is a Customer Journey Map?
#9. What is a Customer Journey Map? What exactly is a Customer Journey Map? It’s a visual representation of the process a customer or prospect goes through to achieve a specific goal with your company...
24 Huhti 201922min
Why Do You Want to Open a Restaurant?
#8: Why Do You Want to Open a Restaurant? To be totally transparent... I think a lot of people go into business for the wrong reasons. They open restaurants because they think it'll be fun (which it s...
17 Huhti 201925min
