Adventures In Coffee6 Huhti 2022

Spotting Greenwashing In Coffee

Ever noticed how your “carbon neutral” coffee tickles the taste buds just that little bit more than your bog standard brew?

From coffee producers to cafes, the industry is falling over itself to show us how much it cares about the future of our planet.

But all is not always quite as it seems… So in this episode we’re delving into the murky world of “greenwashing.”

What is it? What’s being done about it? And with so much else going on in the world, is it really that big of a deal?

To help guide us through all the greenwashing grey areas, Jools and Scott are joined by environmental journalist David Burrows who goes in search of elephants and tigers in the cafes of Edinburgh. Miles Lockwood from the Advertising Standards Authority reveals how some alternative milk companies have been found to be greenwashing. And we learn when to be smug and when to be skeptical in the face of an environmental bombardment.

Armed with these tips, we hope you will be able to spot greenwashing next time you buy your coffee!

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