The Basics of Growth Marketing: Engagement & Retention
The a16z Show6 Huhti 2022

The Basics of Growth Marketing: Engagement & Retention

After achieving product-market fit and starting to gain users, how do startups then avoid the "leaky bucket" problem of losing users as quickly as they gained them? By focusing on user engagement and retention, startups can not only keep their hard-won customers but also ensure that each new cohort of users gets more and more value out of their product.

This episode is part two in a two-part series on the basics of growth. Featuring a16z general partners Andrew Chen (formerly of Uber and author of the book, The Cold Start Problem) and Jeff Jordan (formerly of OpenTable, eBay, Disney, and more), in conversation with Sonal Chokshi, the conversation goes deep on many aspects and nuances of engaging and retaining users: from how network effects come into play and if there is really a magic number or "aha" moment for a product to who are the power users and the power user curve for measuring, finding, and retaining those users.

For a deeper discussion on user acquisition, check out last week's episode, the first part of this series.

Stay Updated:

Find a16z on YouTube: YouTube

Find a16z on X

Find a16z on LinkedIn

Listen to the a16z Show on Spotify

Listen to the a16z Show on Apple Podcasts

Follow our host: https://twitter.com/eriktorenberg

Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jaksot(1000)

Google DeepMind Developers: How Nano Banana Was Made

Google DeepMind Developers: How Nano Banana Was Made

Google DeepMind’s new image model Nano Banana took the internet by storm.In this episode, we sit down with Principal Scientist Oliver Wang and Group Product Manager Nicole Brichtova to discuss how Nan...

28 Loka 202554min

Raghu Raghuram: AI, Robotics, and the Rebirth of Infrastructure

Raghu Raghuram: AI, Robotics, and the Rebirth of Infrastructure

From Netscape to VMware, Raghu Raghuram has been at the center of nearly every major inflection point in enterprise technology.In this episode, Raghu joins Ben Horowitz, Martin Casado and David George...

27 Loka 202530min

Marc Andreessen: How Movies Explain America

Marc Andreessen: How Movies Explain America

In this episode of Monitoring the Situation, Marc Andreessen, Katherine Boyle, and Erik Torenberg dive into the movies that best explain America, from Once Upon a Time in Hollywood to Tropic Thunder t...

24 Loka 20251h 15min

Marc Andreessen and Amjad Masad: English As the New Programming Language

Marc Andreessen and Amjad Masad: English As the New Programming Language

Amjad Masad, founder and CEO of Replit, joins a16z’s Marc Andreessen and Erik Torenberg to discuss the new world of AI agents, the future of programming, and how software itself is beginning to build ...

23 Loka 20251h 11min

Why Creativity Will Matter More Than Code

Why Creativity Will Matter More Than Code

In this episode, a16z's Anish Acharya joins Kevin Rose for an in-depth, fast-paced conversation on the rebirth of consumer technology, and how AI is reshaping what it means to build, invest, and creat...

22 Loka 20251h 25min

How Kong Was Born: APIs, Hustle, and the Future of AI Infrastructure

How Kong Was Born: APIs, Hustle, and the Future of AI Infrastructure

Augusto Marietti, CEO and cofounder of Kong, has one of the most remarkable founder stories in Silicon Valley history.In this conversation with Martin Casado, Aghi shares how he went from a garage in ...

21 Loka 202537min

Reid Hoffman on AI, Consciousness, and the Future of Humanity

Reid Hoffman on AI, Consciousness, and the Future of Humanity

Reid Hoffman has been at the center of every major tech shift, from co-founding LinkedIn and helping build PayPal to investing early in OpenAI. In this conversation, he looks ahead to the next transfo...

20 Loka 202553min

Marc Andreessen on the State of Film and Hollywood

Marc Andreessen on the State of Film and Hollywood

Hollywood is going through a major cultural and creative reset, and Marc Andreessen thinks it’s long overdue.In this episode of Monitoring the Situation, Marc joins Erik Torenberg and Katherine Boyle ...

17 Loka 20251h 7min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
herrasmieshakkerit
ostan-asuntoja-podcast
rss-rahamania
rss-lahtijat
rahapuhetta
rss-sami-miettinen-neuvottelija
rss-doulapodi
rss-paasipodi
yrittaja
hyva-paha-johtaminen
juristipodi
rss-sisalto-kuntoon
rss-seuraava-potilas
pomojen-suusta
seminuoret-sijoittajat
rss-porssipuhetta