How to A/B Test App Icons on iOS

How to A/B Test App Icons on iOS

App Icon A/B Testing in Xcode (Step-by-Step Tutorial) — Increase App Downloads with Better Icons!

Wondering how to A/B test your iOS app icons to see which one drives more downloads? In this video, we break down everything you need to know — from Xcode setup to App Store Connect to running a real A/B test for your app icon.

👨‍💻 Joining me is Justin Allen, indie developer and member of our community, who shares a developer-friendly guide to set up multiple app icons A/B test.

📲 Whether you're a marketer or a dev, this guide helps you:

✅ Set up multiple icons in Xcode

✅ Configure and name them correctly

✅ Submit your build for A/B testing

✅ Use Apple’s native tools to see which icon performs best

✅ Test icons even during pre-order!

This is the ultimate A/B testing tutorial for app icons—perfect for indie developers, app marketers, and anyone looking to boost their app store performance!

Learn more about Justin and his apps: https://logicalmagic.tech

Follow him: https://x.com/JJAllenTech

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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642: How to Get Higher Search Ranking with Shane McLean

642: How to Get Higher Search Ranking with Shane McLean

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19 Huhti 201826min

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641: How to Hack PR with Jake Ellenburg

641: How to Hack PR with Jake Ellenburg

Coming up is a presentation from our App Masters Connect event in Santa Monica where you will discover how Jake Ellenburg, CMO at XMode, drove millions of downloads for Drunk Mode primarily through press. Listen to why "Not Porn" was his favorite subject line, how he hacked LinkedIn to get connected to reporters and why you should NOT land all your desired press at once. Jake Ellenburg is the CMO at XMode.

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13 Huhti 20188min

640: Marketing a Paid Video App with Joao Santos

640: Marketing a Paid Video App with Joao Santos

Coming up is a coaching call with a past client of mine. You will discover how to use Facebook and Apple search ads for marketing a paid app, how to figure out the right price point and finally how to run the paid to free campaign to test those price points. João Santos is the Head of Marketing & Growth at Strips.

12 Huhti 201819min

Paid App Report 2018: What Categories Work as a Paid App?

Paid App Report 2018: What Categories Work as a Paid App?

Are you wondering if you can still "make it" as a paid app? Well I break down the category, release date and price points of the top 500 paid apps. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/lLmG4xrkKXM

11 Huhti 20187min

639: Automatically Find New Facebook Audiences with Colette Nataf

639: Automatically Find New Facebook Audiences with Colette Nataf

Today's guest went from managing user acquisition at MileIQ to building an AI powered growth engine that automatically creates new Facebook interest groups and Google keywords. You will discover the building blocks you need before you should advertise, what colors work the best in Facebook ads and how they drove 26% of new purchases for Petoton. Colette Nataf is the CEO at Lightning AI.

10 Huhti 201835min

638: Acquisition Channels for a Photo App with Gavin Phillips

638: Acquisition Channels for a Photo App with Gavin Phillips

Coming up is a coaching call with someone who has a photo editing app. We discuss the differences between Google Play and Apple when it comes to ASO and monetization, the best under priced channels for growth and the right pricing model for his app.

5 Huhti 201823min

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