SPI 865: Why I Really Wrote Lean Learning (And a Sample Reading from the Book)

#576 This episode is another Teaching Friday, where we bring in members of our SPI Pro community to teach us about a topic in their area of genius! Today, Dr. Michael Gerharz of Leaders Light the Path shares why it's so important to “light the path” for your audience, so you're not trying to persuade harder, but instead resonating stronger. He shares the three steps you need to take to do that: getting clarity about what you want to be known for, answering the three questions any audience wants answered, and understanding why anyone would want to follow us along the path we've lit for them. Show notes and more at SmartPassiveIncome.com/session576.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

13 Touko 202223min

#575 Today I’m joined by Donald C. Kelly. Donald is known as The Sales Evangelist, and his new book Sell It Like a Mango is going to teach us how to close more deals. When I asked why it’s called Sell It Like a Mango, Donald told me about how his parents used to sell mangoes in Jamaica, and how everybody else was also selling mangoes. If everyone’s selling the same thing, how do you succeed? How do you stand out? We’re gonna dive into that today and learn exactly how to become a salesperson whether you have a unique product or not. Show notes and more at SmartPassiveIncome.com/session575.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

11 Touko 202242min

#574 In the return of our Teaching Friday series, we welcome Rose Griffin, a speech therapist with her own business at ABA SPEECH, as well as a podcast. Rose loves using and optimizing social media to reach her ideal clients, and she's here today to talk about getting started with using TikTok for your small business. Show notes and more at SmartPassiveIncome.com/session574.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

6 Touko 202220min

#573 Today we’re talking all about community. Leaning into building communities has paid huge dividends for Smart Passive Income. Our guest is Andy Guttormsen, Co-Founder of Circle. Andy has access to 5,000-plus communities, so he knows what’s working and what’s not working for communities in 2022. We’re going to talk about launching and price points. We’re also going to talk about who communities are for, and compare paid communities with free communities. If you have an online business in 2022, and you are thinking about building a community, this is the episode for you. Show notes and more at SmartPassiveIncome.com/session573.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

4 Touko 202239min

#572 Someone told me the other day, “Pat, everything you touch just seems to turn to gold.” Typically, I would deflect this question, but instead I said, “Well, I only touch things that can turn into gold.” I want to unpack this for you today, by sharing the five-step process I use to make sure I'm only working on things I know have a great chance of succeeding. Show notes and more at SmartPassiveIncome.com/session572.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

29 Huhti 202212min

#571 Today’s show is probably the most mind blowing, and likely one of the most valuable podcast episodes that you will ever hear. I’m very happy to have Tim Soulo back on the show. Tim is the CMO at Ahrefs, an industry leading search engine optimization (SEO) toolset. If you haven't heard of Ahrefs, it’s software you can use to audit your website and get all kinds of data to help you improve your Google search rankings. Ahrefs is Google Search Console times a hundred. This episode is about simplifying SEO and taking the right approach. You’re going to actually get excited about search engine optimization, and learn how to rank higher and get more search engine traffic to your website. Show notes and more at SmartPassiveIncome.com/session571.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

27 Huhti 202244min

#570 Have you ever "matrixed" yourself? If you've seen the movie The Matrix, you know what I mean. It's like waking up to the reality of what's happening out there, and you're able to see things in a different way. And you can apply this idea to the world of marketing! It'll help you understand when you're being sold to, and why marketers do what they do. It's fun—and over the long haul, it'll help you strengthen your own marketing chops. Show notes and more at SmartPassiveIncome.com/session570.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

22 Huhti 202212min

#569 It always amazes me when I discover new ways people are generating an income. On today's show we will discover a new pocket of the entrepreneurial world. It’s one a lot of us are familiar with, but didn’t know it was a way to make money. Out of all the forms of passive income that I’ve discovered over time, this may be one of the most—if not the most—passive of them all. I’m really excited to introduce this world to you on today’s episode of the Smart Passive Income Podcast. Show notes and more at SmartPassiveIncome.com/session569.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

20 Huhti 202243min