Who Should Set Prices?
As Blair continues to encourage expert practice owners to price the client and not the service, he and David discuss the pros and cons of four levels of pricing authority they should be thinking about...
26 Helmi 202541min
10 Reasons a Buyer Might Want Your Firm
David thinks principals should build their firms as if they were going to sell it while Blair's advice is to run it as if you'll never sell it. Being aware of options as your firm matures can give you...
12 Helmi 202532min
To Standardize or Customize
Through the process of writing his latest book, Blair's thinking has evolved on whether or not firms should resist the urge to productize their services as they work to creatively meet the unique need...
29 Tammi 202535min
Don't Bother Eating Your Veggies
In Blair's experience, the most common reason a lead generation plan doesn't get executed is it doesn't recognize and leverage the strengths or motivations of the individuals executing. LINKS "The B...
15 Tammi 202524min
Adapting Hiring Strategies Over Time
David describes the differences in what kind of people principals should hire during the early stage of their creative firm's development when it's all about "what we can afford," the middle stage whe...
1 Tammi 202526min
The Barbell of Pricing Risk
Blair borrows a concept from finance and fitness to help creative agencies find the balance between low risk and high risk pricing strategies.
18 Joulu 202426min
Selling Your Professional Services Firm
Blair interviews David about his new book, Selling Your Professional Services Firm: A Primer. LINKS Buy a copy of David's new book from him directly. Buy David's new book and audiobook on Amazon.
4 Joulu 202441min
Questions, Not Answers
Blair interviews David on his recent article about the idea that expertise does involve supplying answers, eventually, but mainly expertise is about asking the right questions, first, and then offerin...
20 Marras 202424min
