Denim Wars | Old Western Blues | 2
It's the mid-1800s and a young wholesaler called Levi Strauss is looking to cash in on the California Gold Rush.But when a wandering tailor approaches Strauss with a revolutionary idea, his business takes an unexpected turn into the world of workwear — and it will change his family’s destiny.Listen ad-free on Wondery+ here Support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4 Marras 202023min
Denim Wars | Cowboys & Indigos | 1
It's the 1930s and Californian jeans maker Levi Strauss & Co. is struggling. The Great Depression is destroying jobs and killing demand for its denim workwear.So when a craze for the Old West boosts demand for jeans, Levi's and its rival Lee seize the moment. But then an unfamiliar stranger swaggers into town looking to make their battle a three-way shootout.Listen ad-free on Wondery+ hereSupport us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2 Marras 202022min
Pandemic Economy: Best of Business Wars Daily | 8
COVID-19 has flipped the economy on its head. But the pandemic’s new normal has also created new opportunities. Against all odds, some businesses are actually thriving -- and we’re not just talking about streaming companies. Today we bring you a roundup of some of our favorite recent stories from our weekday news podcast, Business Wars Daily. Listen ad-free on Wondery+ hereSupport us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
28 Loka 202024min
Gallo: Godfathers Of Wine | The Gallo Family Today | 7
When Ernest and Joseph Gallo died in 2007, decades after their brother Julio, it put an end to a family saga that had stretched for the better part of a century. But the company the brothers founded is still going strong. On the show this week is Cyril Penn, Editor In Chief of Wine Business Monthly, a trade magazine for the wine industry. We’ll talk about the current state of the Gallo Family wine brand and how it fits in the wider California wine industry. Plus, we’ll bring in Barbara Bogaev, who wrote this series, for a quick chat about how she researched the story. Listen ad-free on Wondery+ here Support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
26 Loka 202031min
Gallo: Godfathers of Wine | Wine is Thicker Than Blood | 6
It’s the 1980’s and Gallo rockets to the top of the new lucrative wine cooler market with a brilliant ad campaign for its Bartles and Jaymes brand. But long held resentments, buried secrets and lurking distrust bubble up to the surface when the “unknown Gallo brother,” Joe, Jr., launches a cheese business under the label of Joseph Gallo. Now Ernest, Julio and Joe Jr. fight a final bitter trademark battle in court over the family fortune and legacy. Listen ad-free on Wondery+ hereSupport us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
21 Loka 202026min
Gallo: Godfathers of Wine | The Grapes of Wrath | 5
Heading into the turbulent 1960s, Ernest Gallo attempts to conquer the Midwestern wine market by taking on a dangerous associate of Al Capone in Chicago. As the company grows, the two Gallos join forces in consolidating their control over the family empire and edging their younger brother, Joe, Jr, out of the family business. But just as Gallo reaches the pinnacle of the industry, it gets caught in the middle of a major labor rights battle. Cesar Chavez and his United Farmworkers are fighting with the Teamsters union over who will represent grape pickers. Chavez’s Gallo Boycott is poised to become the company’s biggest public relations challenge yet.Listen ad-free on Wondery+ hereSupport us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
19 Loka 202025min
Gallo: Godfathers of Wine | Thunderbird | 4
It’s the 1940s and as American soldiers battle the Axis powers overseas, Ernest and Julio Gallo fulfill lucrative government contracts for jet fuel ingredients made out of ethyl alcohol, known as "torpedo juice.” They also make a risky wager on the volatile grape market. When peace comes, the Gallo brothers pour their wartime windfall into developing the most aggressive and controversial sales techniques in the industry.Towards the end of the 1950s Ernest Gallo creates a blockbuster new product aimed at black, urban consumers. Thunderbird — beloved by winos everywhere — rockets Gallo to the top, but drives a wedge between the high-minded winemaker Julio Gallo and his bottom-line obsessed brother, Ernest. Listen ad-free on Wondery+ hereSupport us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
14 Loka 202022min
Gallo: Godfathers of Wine | The Miracle Year | 3
It’s the 1930s and with Prohibition finally over, Americans are eager to drown themselves in booze. Ernest Gallo persuades his reluctant brother, Julio, to partner with him on starting a winery. Ernest employs every trick in the book to bolster sales, including conning customers, flouting laws and dodging government inspectors. He then gives his younger brother Joe, Jr. a menial job in the family business, but mistreats him badly. And when Joe, Jr. comes of age, Ernest and Julio terminate their guardianship of him in a secretive manner that will haunt the family, and one day cast a terrible shadow over their empire. Listen ad-free on Wondery+ hereSupport us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12 Loka 202024min
