Lola's Alex Friedman: 'Nobody is talking about these categories because there's so much stigma'

Lola's Alex Friedman: 'Nobody is talking about these categories because there's so much stigma'

Before Alex Friedman decided to dive into the world of feminine hygiene and sexual wellness, she was a businesswoman and a mom with a problem to solve. Everywhere she looked, people were talking about ingredients -- in food, in beauty products and even in diapers. But when she looked at the side of the box of tampons she had been using all of her life, the possible ingredients included a list of words she didn't recognize, and that scared her. She reached out to her friend and future business partner, Jordana Kier, and they decided that something needed to be done. "We were horrified," said Friedman. "So we decided to start a business to bring ingredients transparency to the tampon industry. Over the course of 3 years in business, what we learned was that every life stage is the same, from your first period, to when you start having sex, to thinking about fertility, to pregnancy, postpartum, menopause and beyond.It's all stigma, no ingredients transparency, and not enough conversation." On this week's episode of The Glossy Beauty Podcast, beauty editor Priya Rao sits down with Lola co-founder and co-CEO, Alex Friedman, to talk candidly about sexual wellness and feminine hygiene products, the importance of ingredients transparency and how education has played a vital role in building the brand.

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Inside the world of beauty packaging

Inside the world of beauty packaging

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Sephora welcomes Gen Alpha shoppers with brands designed for them

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Amazon bets on K-Beauty, Ulta Beauty embraces Squishmallows, and 3 Glossy Pop Award winners share their campaign success secrets

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What does it take for a beauty campaign or brand to cut through the noise in 2025?  Our second-annual Glossy Pop Awards is one place where our team recognizes the best and most culturally relevant be...

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Executive coach Angela Bennet shares her top 3 tips for execs, plus industry news 

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Olive & June's Sarah Gibson Tuttle on life after acquisition: You have to 'focus on the consumer obsessively'

Olive & June's Sarah Gibson Tuttle on life after acquisition: You have to 'focus on the consumer obsessively'

After starting as a brick-and-mortar nail salon in Los Angeles in 2013, Olive & June closed up shop in 2020, with founder and CEO Sarah Gibson Tuttle pivoting her focus to DIY manis. By November 2024,...

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L’Oréal tech leader Guive Balooch on what’s driving beauty innovation today, plus industry news

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When it comes to innovation in the beauty industry, few wield more power and influence than Guive Balooch, L’Oréal Group’s longtime tech leader.  “In the last three or four years, [we’ve seen] this i...

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Reinventing a heritage beauty brand with Borghese COO Dawn Hilarczyk — plus, industry news

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What does it take to successfully reinvent a heritage beauty brand? Industry veteran Dawn Hilarczyk is on a mission to completely transform Borghese, the 68-year-old heritage brand famous for its Ita...

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Summer recap: The investments, strategies and revenue tumbles that defined the beauty industry

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The beauty industry had an eventful summer marked by changing retailer strategies, stark revenue tumbles and a flurry of pricey acquisitions.  In this special episode of The Glossy Beauty Podcast, re...

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