Hum Nutrition's Walter Faulstroh: Launching as a DTC brand allows you to educate the customer

Hum Nutrition's Walter Faulstroh: Launching as a DTC brand allows you to educate the customer

Before starting Hum Nutrition, Walter Faulstroh was a beauty junky with some frustrating skin problems. He had always had a passion for skin care, but no matter what he did, he couldn't seem to get rid of his breakouts. It wasn't until a nutritionist showed him the connection between health and beauty, that he finally found relief. Seven years ago, Faulstroh decided to share his personal discovery with the world with a DTC beauty supplement brand called Hum Nutrition that was quickly scooped up by Sephora. The brand now offers a wide range of products, which claim to address everything from dark circles to PMS to problematic skin. On this week's episode of The Glossy Beauty Podcast, beauty editor Priya Rao sits down with Walter Faulstroh, the founder and CEO of Hum Nutrition. The two discuss the costs and payoffs of clinical trials, the way his brand is making a newer beauty category more digestible, and the reason he decided to sell direct to consumer.

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Peptides 101: How BPC-157 & "peptide stacks" are driving wellness culture with NYT's David Dodge and McGill's Jonathan Jarry

Peptides 101: How BPC-157 & "peptide stacks" are driving wellness culture with NYT's David Dodge and McGill's Jonathan Jarry

Injectable peptide therapy, a controversial wellness trend that caught fire online in 2025, shows no signs of slowing down in 2026 despite an overwhelming lack of safety data. Peptides, especially “r...

12 Helmi 52min

Why creators are building systems — not chasing virality — on TikTok Shop

Why creators are building systems — not chasing virality — on TikTok Shop

With the new year, changes are afoot at TikTok. On January 22, the U.S. version of the app sold for approximately $14 billion to an investor group that includes Oracle, private equity firm Silver Lake...

5 Helmi 24min

AS Beauty CEO Joey Shamah on shuttering CoverFX and Mally Beauty (for now), plus warning signs a brand is going under

AS Beauty CEO Joey Shamah on shuttering CoverFX and Mally Beauty (for now), plus warning signs a brand is going under

Over the last week, the beauty industry has seen the closure of three major makeup brands: CoverFX and Mally Beauty are shuttering, while Pat McGrath Labs, once valued at $1 billion, is headed to bank...

29 Tammi 32min

Ulta Beauty’s Laura Beres talks the company’s new wellness boutique pilot

Ulta Beauty’s Laura Beres talks the company’s new wellness boutique pilot

Ulta Beauty is doubling down on the wellness category. “We’ve been on the journey with wellness since 2021 when we launched the wellness shop at Ulta Beauty, and we’ve learned so much about the cat...

22 Tammi 31min

2026 beauty M&A predictions with industry vet Kimber Maderazzo

2026 beauty M&A predictions with industry vet Kimber Maderazzo

After a few sleepy years, beauty M&A had a gangbuster 2025, including three deals worth more than a billion each, leading many insiders to speculate on whether the momentum can continue in 2026. “We...

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Dr. Marnie's founder and CEO on the rise and longevity of derm-led beauty brands

Dr. Marnie's founder and CEO on the rise and longevity of derm-led beauty brands

The latest Glossy Beauty Podcast episode features board-certified dermatologist Dr. Marnie Nussbaum and beauty industry veteran Jodi Kaplan — the founder and CEO, respectively, of the Dr. Marnie skin-...

8 Tammi 33min

The Glossy Beauty Podcast’s 2026 predictions

The Glossy Beauty Podcast’s 2026 predictions

What will 2026 mean for the beauty and wellness industries?  In today’s special episode, hosts Lexy Lebsack, Emily Jensen and Sara Spruch-Feiner share their 2026 industry predictions.  This includes...

1 Tammi 46min

The Glossy Beauty Podcast looks back at beauty in 2025

The Glossy Beauty Podcast looks back at beauty in 2025

As 2025 comes to a close, the Glossy Beauty team — Sara Spruch-Feiner, Lexy Lebsack and Emily Jensen — came together on the Glossy Beauty Podcast to reflect on some of the defining themes that shaped ...

18 Joulu 202539min

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