Unilever's Esi Eggleston Bracey: 'Incubation is about taking control of the opportunities you see'

Unilever's Esi Eggleston Bracey: 'Incubation is about taking control of the opportunities you see'

When Esi Eggleston Bracey began her career nearly three decades ago at Proctor & Gamble, she wanted to find a way to help brands solve the problems their consumers were experiencing in their everyday lives. When she began working with Covergirl, she realized that not only did she love the industry, but also that it was chock-full of problems for her to solve. Now, in her position as evp and COO of beauty and personal care at Unilever North America, and faced with the rise of independent beauty disruptors, Eggleston Bracey is finding ways to keep the CPG giant modern and competitive. On this week's episode of The Glossy Beauty Podcast, beauty editor Priya Rao sits down with Eggleston Bracey to discuss why she wanted to be at a company that puts beauty at the forefront, how a shift in consumer values has impacted her brands, and how she decides between the incubation, acquisition and pivoting of brands.

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Coachella activations, the state of 'clean' beauty, and Zoe Weiner and Gabby Shacknai on Beautyfor's mission to find a home for beauty products

Coachella activations, the state of 'clean' beauty, and Zoe Weiner and Gabby Shacknai on Beautyfor's mission to find a home for beauty products

Gabby Shacknai and Zoe Weiner were already veteran beauty editors when they debuted their nonprofit, Beautyfor, in June 2024. Like many people who work in the beauty industry, they'd long been surroun...

24 Huhti 20251h 2min

Boy Smells’ rebrand fail, Amorepacific's manufacturing pivot, LVMH earnings, and Pact Collective’s Carly Snider on becoming beauty’s biggest recycler

Boy Smells’ rebrand fail, Amorepacific's manufacturing pivot, LVMH earnings, and Pact Collective’s Carly Snider on becoming beauty’s biggest recycler

Pact Collective isn’t the first company to try to solve the beauty industry’s waste problem. But in four short years, it’s already become the most successful.  “It feels like a really exciting time f...

17 Huhti 20251h 6min

Longtime beauty CMO Michelle Miller joins Glossy reporters to discuss the future of TikTok, plus industry news

Longtime beauty CMO Michelle Miller joins Glossy reporters to discuss the future of TikTok, plus industry news

Esteemed beauty marketer Michelle Miller knows a thing or two about a successful TikTok strategy. Miller served as CMO of K-18 during its gangbuster rise and 2023 strategic acquisition by Unilever. H...

10 Huhti 20251h 4min

With Sephora launch, Ultra Violette readies to take the US market by storm

With Sephora launch, Ultra Violette readies to take the US market by storm

Sephora has launched numerous new brands in recent months, many of them buzzy and beloved — but perhaps none has been as hotly anticipated as Ultra Violette (that's pronounced "violet"), the Aussie su...

3 Huhti 20251h 3min

Act+Acre founders on the rise of scalp-care: ‘Education is the forefront of the brand’

Act+Acre founders on the rise of scalp-care: ‘Education is the forefront of the brand’

Act+Acre’s husband-and-wife founders were early to the growth of the scalp-care market when they launched their brand in 2019 with one product: a $48 prewash treatment called Scalp Detox Oil.  “[Scal...

27 Maalis 202538min

Hair-care tycoon Carolyn Aronson enters mass with Cloud: ‘It has the callouts Gen Z is looking for’

Hair-care tycoon Carolyn Aronson enters mass with Cloud: ‘It has the callouts Gen Z is looking for’

Very few beauty entrepreneurs have had more success than Carolyn Aronson. In 2006, the longtime hairstylist and salon owner launched professional hair-care brand It’s a 10 with one hero product: Mira...

20 Maalis 202542min

Hally Hair's Kathryn Winokur: 'Gen Z is not static — she's growing up'

Hally Hair's Kathryn Winokur: 'Gen Z is not static — she's growing up'

Kathryn Winokur launched Hally Hair in 2021 after working for companies including PepsiCo and Dove. From engineering college partnerships to hosting a trip for Alabama sorority girls, the brand has su...

13 Maalis 202543min

C.O. Bigelow president Ian Ginsberg on unlocking profitable pharmacy retail: 'You have to create a want, not a need’

C.O. Bigelow president Ian Ginsberg on unlocking profitable pharmacy retail: 'You have to create a want, not a need’

For New Yorkers, C.O. Bigelow is an institution.  “There's something about the [Bigelow] apothecary that emotionally appeals to people,” Ian Ginsberg, president, pharmacist and third generation owner ...

6 Maalis 202542min

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