Unilever's Esi Eggleston Bracey: 'Incubation is about taking control of the opportunities you see'

Unilever's Esi Eggleston Bracey: 'Incubation is about taking control of the opportunities you see'

When Esi Eggleston Bracey began her career nearly three decades ago at Proctor & Gamble, she wanted to find a way to help brands solve the problems their consumers were experiencing in their everyday lives. When she began working with Covergirl, she realized that not only did she love the industry, but also that it was chock-full of problems for her to solve. Now, in her position as evp and COO of beauty and personal care at Unilever North America, and faced with the rise of independent beauty disruptors, Eggleston Bracey is finding ways to keep the CPG giant modern and competitive. On this week's episode of The Glossy Beauty Podcast, beauty editor Priya Rao sits down with Eggleston Bracey to discuss why she wanted to be at a company that puts beauty at the forefront, how a shift in consumer values has impacted her brands, and how she decides between the incubation, acquisition and pivoting of brands.

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The Glossy Beauty Podcast's 2025 industry predictions

The Glossy Beauty Podcast's 2025 industry predictions

For this week's special episode, Glossy Beauty Podcast co-hosts Sara Spruch-Feiner and Lexy Lebsack brought on colleague Emily Jensen to discuss six topics — all 2024 trends they expect will continue ...

2 Tammi 20251h 9min

The Glossy Beauty Podcast’s 2024 can’t-miss moments

The Glossy Beauty Podcast’s 2024 can’t-miss moments

Glossy reporters Lexy Lebsack, Sara Spruch-Feiner and Emma Sandler welcomed dozens of guests onto the Glossy Beauty Podcast in 2024. This included top executives at L’Oréal Group and Kendo Brands; lon...

26 Joulu 202436min

Versed's Katherine Power and Lola Gonzalez Marra: ‘Every great brand should evolve its look and feel every five years’

Versed's Katherine Power and Lola Gonzalez Marra: ‘Every great brand should evolve its look and feel every five years’

“I believe that every great brand should evolve its look and feel about every five years,” said Katherine Power, serial entrepreneur and the founder of Versed skin care. “Since our launch in 2019, we'...

19 Joulu 202435min

Fazit's founders on how Taylor Swift and her glitter freckles changed their business

Fazit's founders on how Taylor Swift and her glitter freckles changed their business

Aliett Buttelman and Nina LaBruna launched Fazit Beauty in January 2022. When it first debuted, the brand focused on various skin-care patches. In the years since, it has built a following on TikTok (...

12 Joulu 202452min

Sumin Lee on why Beauty of Joseon is blowing up in the US before its native Korea

Sumin Lee on why Beauty of Joseon is blowing up in the US before its native Korea

If you've scrolled TikTok lately, perhaps you've come across a sunscreen from K-beauty brand Beauty of Joseon. On the app, it's somewhat ubiquitous. Sumin Lee is part of a team that acquired the brand...

5 Joulu 202446min

Special Episode: The year's Black Friday-Cyber Monday retail trends

Special Episode: The year's Black Friday-Cyber Monday retail trends

According to market research analytics companies and retail industry trade groups, American consumers are forecasted to spend nearly a trillion dollars on holiday shopping this year.  Specifically, sh...

28 Marras 202442min

Fundraising lessons with Flamingo Estate founder Richard Christiansen: 'No one cares about the story'

Fundraising lessons with Flamingo Estate founder Richard Christiansen: 'No one cares about the story'

Richard Christiansen has learned many priceless lessons since he began fundraising for his brand, Flamingo Estate, around two years ago.  This includes his surprising realization that many investors c...

21 Marras 202452min

JB Skrub's Jill Biren on marketing to tween boys

JB Skrub's Jill Biren on marketing to tween boys

Before the "aha" moment that led to the creation of JB Skrub, the brand she co-founded with "Modern Family" star Julie Bowen, Jill Biren worked in magazine publishing at Condé Nast for 16 years. But t...

14 Marras 202453min

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