Virtue Labs founder Melisse Shaban: 'The free lunch with digital advertising is over'

Virtue Labs founder Melisse Shaban: 'The free lunch with digital advertising is over'

When Virtue Labs founder and CEO Melisse Shaban was first introduced to a new technical process for extracting keratin, which promised to upend the world of hair care, she was skeptical. "These guys sold me hard that they had a very unique piece of technology that would revolutionize the skin- and hair-care businesses," she said on the latest episode of Glossy Beauty podcast. "And I was sort of like, 'Hmm, I've heard that before in my lifetime.'" (Shaban was previously the CEO of StriVectin and Frederic Fekkai, the latter before it was sold to Procter & Gamble.) But to her surprise, that technology lived up to the hype. Virtue Labs dedicates 15 employees to extracting keratin -- the protein integral to hair and nails -- from human hair before reintroducing it into shampoos, conditioners and hair masks. The result leaves customers' hair stronger, healthier and fuller -- all of which are adjectives being shouted by every beauty brand in Sephora, Ulta and CVS. "When you overdeliver on promises that people have heard for their entire lives, people are shocked. And they're thankful." Shaban joined the Glossy Beauty podcast to talk about keratin, old school marketing and the technology her brand relies on, which was first invented by an Iraq War veteran seeking to treat battle wounds.

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Helen Steed gives an inside look at packaging for Glossier, Merit and Rhode

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Sephora welcomes Gen Alpha shoppers with brands designed for them

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Executive coach Angela Bennet shares her top 3 tips for execs, plus industry news 

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Executive coach Angela Bennett knows a thing or two about the unique needs of beauty and wellness industry leaders. She spent more than two decades working across L’Oréal and Estee Lauder brands like ...

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Olive & June's Sarah Gibson Tuttle on life after acquisition: You have to 'focus on the consumer obsessively'

Olive & June's Sarah Gibson Tuttle on life after acquisition: You have to 'focus on the consumer obsessively'

After starting as a brick-and-mortar nail salon in Los Angeles in 2013, Olive & June closed up shop in 2020, with founder and CEO Sarah Gibson Tuttle pivoting her focus to DIY manis. By November 2024,...

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L’Oréal tech leader Guive Balooch on what’s driving beauty innovation today, plus industry news

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When it comes to innovation in the beauty industry, few wield more power and influence than Guive Balooch, L’Oréal Group’s longtime tech leader.  “In the last three or four years, [we’ve seen] this i...

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Reinventing a heritage beauty brand with Borghese COO Dawn Hilarczyk — plus, industry news

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