Skyn Iceland founder Sarah Kugelman on surviving a break-up with Sephora and coming back stronger

Skyn Iceland founder Sarah Kugelman on surviving a break-up with Sephora and coming back stronger

Sarah Kugelman compares having her products dropped from Sephora stores to “being on a date with someone you really like and them not wanting to go out with you again.” Sales at Sephora’s 200 stores represented 80% of Skyn Iceland’s business, until the beauty retailer cut the cord in 2010, a consequence Kugelman chalks up to the recession. “There were a lot of big brands that initially didn’t want to be at Sephora that now needed the distribution, and so we couldn’t compete with them on a dollars per square foot basis,” Kugelman said on this week’s episode of the Glossy Beauty Podcast. ” Today, Skyn Iceland has moved on. The company brought in $20 million in 2019, a 50% increase over its 2018 sales. Partnering with Ulta Beauty was a big part of the company’s rebirth. “I heard ‘No’ so many times from Ulta, but I just kept trying and trying, and one day they said, ‘Yes, come in for a meeting.'” This was back when Ulta wasn’t exactly seen as a prestige player, but Kugelman thought she was on to the next big bet. “I looked around and said ‘What’s going to be the next frontier?’ ‘What’s going to be the next distribution channel that’s going to create that inflection point for brands?’ And I thought that was Ulta,” Kugelman said.”Luckily, I was right.” On this week of the Glossy Beauty Podcast, Kugelman talked about the difficult years between Skyn Iceland’s partnership with Sephora versus Ulta, the value of taking one’s business to an international level and why not everyone can become the next Drunk Elephant.

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Peptides 101: How BPC-157 & "peptide stacks" are driving wellness culture with NYT's David Dodge and McGill's Jonathan Jarry

Peptides 101: How BPC-157 & "peptide stacks" are driving wellness culture with NYT's David Dodge and McGill's Jonathan Jarry

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Why creators are building systems — not chasing virality — on TikTok Shop

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AS Beauty CEO Joey Shamah on shuttering CoverFX and Mally Beauty (for now), plus warning signs a brand is going under

AS Beauty CEO Joey Shamah on shuttering CoverFX and Mally Beauty (for now), plus warning signs a brand is going under

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29 Tammi 32min

Ulta Beauty’s Laura Beres talks the company’s new wellness boutique pilot

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Ulta Beauty is doubling down on the wellness category. “We’ve been on the journey with wellness since 2021 when we launched the wellness shop at Ulta Beauty, and we’ve learned so much about the cat...

22 Tammi 31min

2026 beauty M&A predictions with industry vet Kimber Maderazzo

2026 beauty M&A predictions with industry vet Kimber Maderazzo

After a few sleepy years, beauty M&A had a gangbuster 2025, including three deals worth more than a billion each, leading many insiders to speculate on whether the momentum can continue in 2026. “We...

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Dr. Marnie's founder and CEO on the rise and longevity of derm-led beauty brands

Dr. Marnie's founder and CEO on the rise and longevity of derm-led beauty brands

The latest Glossy Beauty Podcast episode features board-certified dermatologist Dr. Marnie Nussbaum and beauty industry veteran Jodi Kaplan — the founder and CEO, respectively, of the Dr. Marnie skin-...

8 Tammi 33min

The Glossy Beauty Podcast’s 2026 predictions

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What will 2026 mean for the beauty and wellness industries?  In today’s special episode, hosts Lexy Lebsack, Emily Jensen and Sara Spruch-Feiner share their 2026 industry predictions.  This includes...

1 Tammi 46min

The Glossy Beauty Podcast looks back at beauty in 2025

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As 2025 comes to a close, the Glossy Beauty team — Sara Spruch-Feiner, Lexy Lebsack and Emily Jensen — came together on the Glossy Beauty Podcast to reflect on some of the defining themes that shaped ...

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