Skyn Iceland founder Sarah Kugelman on surviving a break-up with Sephora and coming back stronger

Skyn Iceland founder Sarah Kugelman on surviving a break-up with Sephora and coming back stronger

Sarah Kugelman compares having her products dropped from Sephora stores to “being on a date with someone you really like and them not wanting to go out with you again.” Sales at Sephora’s 200 stores represented 80% of Skyn Iceland’s business, until the beauty retailer cut the cord in 2010, a consequence Kugelman chalks up to the recession. “There were a lot of big brands that initially didn’t want to be at Sephora that now needed the distribution, and so we couldn’t compete with them on a dollars per square foot basis,” Kugelman said on this week’s episode of the Glossy Beauty Podcast. ” Today, Skyn Iceland has moved on. The company brought in $20 million in 2019, a 50% increase over its 2018 sales. Partnering with Ulta Beauty was a big part of the company’s rebirth. “I heard ‘No’ so many times from Ulta, but I just kept trying and trying, and one day they said, ‘Yes, come in for a meeting.'” This was back when Ulta wasn’t exactly seen as a prestige player, but Kugelman thought she was on to the next big bet. “I looked around and said ‘What’s going to be the next frontier?’ ‘What’s going to be the next distribution channel that’s going to create that inflection point for brands?’ And I thought that was Ulta,” Kugelman said.”Luckily, I was right.” On this week of the Glossy Beauty Podcast, Kugelman talked about the difficult years between Skyn Iceland’s partnership with Sephora versus Ulta, the value of taking one’s business to an international level and why not everyone can become the next Drunk Elephant.

Jaksot(380)

Hims and Hers' Hilary Coles: “We are defining our own category”

Hims and Hers' Hilary Coles: “We are defining our own category”

In two short years, direct-to-consumer company Hims launched a sister brand Hers, raised nearly $200 million in funding and became one of few digital-only unicorns. And it all started with taking medi...

5 Syys 201926min

CBD skin-care brand Cannuka's Michael Bumgarner: "The floodgates opened"

CBD skin-care brand Cannuka's Michael Bumgarner: "The floodgates opened"

Michael Bumgarner was not an avid beauty consumer before launching his CBD skin-care brand Cannuka in 2017, but he did have a history in rural farming that led him to see the power of cannabis. "Becau...

29 Elo 201929min

Beauty influencer Jackie Aina: 'I'm now being praised for things people used to criticize me for'

Beauty influencer Jackie Aina: 'I'm now being praised for things people used to criticize me for'

When beauty influencer and content creator Jackie Aina got her start on YouTube over a decade ago, her very new, public persona wasn't something she necessarily wanted to shout from the roof tops. "If...

22 Elo 201930min

Perfect Corp.'s Alice Chang: 'AI is a game-changer for beauty'

Perfect Corp.'s Alice Chang: 'AI is a game-changer for beauty'

Perfect Corp. is on a mission to transform the beauty industry through AR and AI innovation. For Alice Chang, the CEO of the Taiwanese tech company, it all started when she realized the power of givin...

15 Elo 201936min

Lord Jones' Robert Rosenheck: We need more regulation and education on CBD

Lord Jones' Robert Rosenheck: We need more regulation and education on CBD

Unlike those suddenly hopping on the bandwagon, Robert Rosenheck has been working in cannabis for years. Growing up in a conservative family, Rosenheck avoided the recreational drug until finally samp...

8 Elo 201929min

Violet Grey's April Uchitel: Creating connections is the power of content

Violet Grey's April Uchitel: Creating connections is the power of content

Since its launch in 2012, Violet Grey has made a name for itself among multi-brand beauty retailers, thanks to a carefully curated selection of products that helps consumers cut through the clutter an...

1 Elo 201935min

 Estee Lauder Companies' John Demsey: 'People buy products, but they join brands'

Estee Lauder Companies' John Demsey: 'People buy products, but they join brands'

John Demsey has spent over 13 years working at the Estée Lauder Companies, and throughout that time, he has seen the beauty industry go through massive changes. He's come to realize there's one thing ...

25 Heinä 201945min

Unilever's Esi Eggleston Bracey: 'Incubation is about taking control of the opportunities you see'

Unilever's Esi Eggleston Bracey: 'Incubation is about taking control of the opportunities you see'

When Esi Eggleston Bracey began her career nearly three decades ago at Proctor & Gamble, she wanted to find a way to help brands solve the problems their consumers were experiencing in their everyday ...

18 Heinä 201935min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
rss-rahamania
ostan-asuntoja-podcast
hyva-paha-johtaminen
rss-lahtijat
rss-sisalto-kuntoon
rss-seuraava-potilas
rss-sami-miettinen-neuvottelija
rss-startup-ministerio
herrasmieshakkerit
rahapuhetta
lakicast
rss-porssipuhetta
asuntoasiaa-paivakirjat
rss-set-for-life-sijoita-ja-vaurastu
rss-viisas-raha-podi
rss-vaikuttavan-opettajan-vierella