Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Scott Oshry didn't get into the beauty industry because of a life-long love of cosmetics or hair care. He, alongside his college friend Sean Brosmith, created the CD storage sleeve in the early 90s, which solved a basic need through design. Still, as he put it on the Glossy Beauty Podcast, that experience of making a suite of successful products informed Oshry's work as partner and CMO of beauty brand incubator Maesa. Though Maesa has been in business for 25 years and helped build private label lines for Target, Zara and H&M, largely in the fragrance category, it has shifted its focus to get companies like Flower Beauty, Hairtage by Mindy McKnight, Kristin Ess and Believe Beauty off the ground. Before starting Flower Beauty with Drew Barrymore, for instance, Oshry recalled the moment when he realized that "instead of building up other people's brands, we should be building up our own." In this way, Maesa went from a hit-maker behind the scenes to one that has just started to flaunt its prowess publicly -- a majority stake from Bain Capital in 2019 certainly helped. "We're a 25-year-old company, so we've constantly been growing," Oshry said. "We grew at about 50% just domestically last year, and we'll grow another 60% domestically this year," he added. In 2020, Maesa expects to reach $310 million in revenue.

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Walker & Company's Tristan Walker: 'We're building a flywheel of product excellence'

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Beauty influencer Meredith Duxbury: 'I’ve learned so much from being on TikTok'

Beauty influencer Meredith Duxbury: 'I’ve learned so much from being on TikTok'

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Pinterest head of beauty partnerships Rachel Goodman on helping brands tell a story

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When Pinterest launched in 2010, it was pegged as a supplemental platform for bloggers. Fast forward to over a decade later and it's now a regular go-to for beauty brands, beauty fans and far beyond w...

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Dezi Skin founder Desi Perkins: 'The consumer is so educated'

Dezi Skin founder Desi Perkins: 'The consumer is so educated'

After a wide range of beauty collaborations under her belt from her 12 years as a beauty influencer, Desi Perkins finally took the plunge and became a beauty founder herself a year ago.  Launched in A...

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Wella Company CEO Annie Young-Scrivner: 'What happened with skin care is happening with hair care'

Wella Company CEO Annie Young-Scrivner: 'What happened with skin care is happening with hair care'

Hair care has been a passion for Annie Young-Scrivner, CEO of Wella Company, since she was 13 years old when she started a side business cutting and perming hair. So when the executive was recruited f...

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Herbivore co-founder Alex Kummerow: Conscious companies and transparency are the future

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Starting out on Etsy and made by hand in the kitchen of co-founders Alex Kummerow and Julia Wills, skin-care brand Herbivore is now a rainbow-colored powerhouse with $15 million in Series A funding an...

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Korres co-founder Lena Korres: ‘My vision is not to sit here and tell a story, my vision is to bring people in’

Korres co-founder Lena Korres: ‘My vision is not to sit here and tell a story, my vision is to bring people in’

After 26-years in business, Greek beauty brand Korres has a rich history to tell. Korres began as a homeopathic herbal remedy brand within a Greek pharmacy that was founded by George Korres in 1992. I...

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Soft Services co-founders Rebecca Zhou and Annie Kreighbaum on what's changed since 'DTC 1.0'

Soft Services co-founders Rebecca Zhou and Annie Kreighbaum on what's changed since 'DTC 1.0'

After meeting while working at Glossier, Rebecca Zhou and Annie Kreighbaum went their own ways in the DTC world. But in 2019, they decided to get back into beauty. Nearly a year ago, they launched the...

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