Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Scott Oshry didn't get into the beauty industry because of a life-long love of cosmetics or hair care. He, alongside his college friend Sean Brosmith, created the CD storage sleeve in the early 90s, which solved a basic need through design. Still, as he put it on the Glossy Beauty Podcast, that experience of making a suite of successful products informed Oshry's work as partner and CMO of beauty brand incubator Maesa. Though Maesa has been in business for 25 years and helped build private label lines for Target, Zara and H&M, largely in the fragrance category, it has shifted its focus to get companies like Flower Beauty, Hairtage by Mindy McKnight, Kristin Ess and Believe Beauty off the ground. Before starting Flower Beauty with Drew Barrymore, for instance, Oshry recalled the moment when he realized that "instead of building up other people's brands, we should be building up our own." In this way, Maesa went from a hit-maker behind the scenes to one that has just started to flaunt its prowess publicly -- a majority stake from Bain Capital in 2019 certainly helped. "We're a 25-year-old company, so we've constantly been growing," Oshry said. "We grew at about 50% just domestically last year, and we'll grow another 60% domestically this year," he added. In 2020, Maesa expects to reach $310 million in revenue.

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AmorePacific U.S. President and General Manager Jessica Hanson on the lasting power of K-Beauty in a pandemic

AmorePacific U.S. President and General Manager Jessica Hanson on the lasting power of K-Beauty in a pandemic

Korean-based and -inspired beauty companies expanded rapidly in the U.S. and globally in the last few years, but AmorePacific turned to e-commerce sooner than others, a saving grace in this coronaviru...

30 Huhti 202035min

Beautycounter CEO and founder Gregg Renfrew on the opportunity and responsibility to succeed

Beautycounter CEO and founder Gregg Renfrew on the opportunity and responsibility to succeed

Beautycounter isn't your typical beauty brand. Given its network of roughly 50,000 independent consultants marketing and selling its products, company founder and CEO Gregg Renfrew feels "an enormous ...

23 Huhti 202037min

ReVive Skincare CEO Elana Drell-Szyfer on navigating crises in the beauty industry

ReVive Skincare CEO Elana Drell-Szyfer on navigating crises in the beauty industry

RéVive Skincare CEO Elana Drell-Szyfer has been in the beauty industry long enough to weather past global crises. "I've lived through them all," she said on this week's episode of the Glossy Beauty Po...

16 Huhti 202036min

Sylvie Chantecaille on selling luxury beauty online without Amazon's help

Sylvie Chantecaille on selling luxury beauty online without Amazon's help

Sylvie Chantecaille has no illusions about the commercial difficulties presented by the coronavirus pandemic. "Basically our business went dead overnight," she said of her eponymous prestige beauty co...

9 Huhti 202036min

Josh Wood on his hair-color business during the pandemic: 'DTC has gone crazy'

Josh Wood on his hair-color business during the pandemic: 'DTC has gone crazy'

Like many entrepreneurs, hair colorist Josh Wood has had to change how he does business in the midst of the pandemic. "We have no salon operations at the moment, but boy oh boy, the DTC has gone crazy...

2 Huhti 202035min

BeautyBio's Jamie O'Banion on a CEO's responsibility to plan for the 'worst-case scenario'

BeautyBio's Jamie O'Banion on a CEO's responsibility to plan for the 'worst-case scenario'

BeautyBio founder and CEO Jamie O'Banion describes part of her job as "always thinking through worst-case scenario and planning for it." With the coronavirus pandemic overtaking consumers' health and ...

26 Maalis 202033min

Ilia Beauty founder Sasha Plavsic on riding the clean category's 'extreme growth pattern'

Ilia Beauty founder Sasha Plavsic on riding the clean category's 'extreme growth pattern'

Sasha Plavsic is pretty clear that she picked the right beauty category to start a business in. "The clean category, as they're calling it now, is on an extreme growth pattern," Plavsic said on the Gl...

19 Maalis 202032min

Drew Elliott: 'I've always thought of MAC as being at the center of pop culture'

Drew Elliott: 'I've always thought of MAC as being at the center of pop culture'

When Kim Kardashian 'broke the internet' by way of a photo shoot in Paper magazine, Drew Elliott was its chief creative officer. Now a few months into his new role as global creative director at MAC C...

12 Maalis 202028min

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