‘Skin care isn’t just for the face’: Nécessaire's Randi Christiansen on growing her body brand in a pandemic

‘Skin care isn’t just for the face’: Nécessaire's Randi Christiansen on growing her body brand in a pandemic

Skin care isn't just for the face, according to Nécessaire co-founder Randi Christiansen. Christiansen founded the company with Nécessaire co-founder Nick Axelrod in 2018 and debuted digitally first. Their original lineup of clean products -- a curated assortment of body washes, body lotions and sex gels -- was quite unorthodox for the beauty industry just two years ago. "Nick and I really felt philosophically that skin doesn't stop at the neck," she said on the Glossy Beauty Podcast. Christiansen saw a gap in how much money people were willing to spend on skin care for the face, as well as for their favorite matchas. "It was very clear to both of us that there was just room for what we call real ingredients in body," Christiansen said. Nécessaire's now expanded product line entered Sephora.com last month, and pandemic permitting, will debut in its stores in August. The company plans to grow 300% to 400% this year, Christiansen said, in part thanks to this new relationship with Sephora.

Jaksot(382)

L'Oreal president of acquisitions Carol Hamilton: 'Transcending all trends is the experience a brand gives you'

L'Oreal president of acquisitions Carol Hamilton: 'Transcending all trends is the experience a brand gives you'

From the time Carol Hamilton was a little girl, she knew that she had a passion for beauty. What started as a love for lipstick would eventually blossom into a long, successful career in beauty. Now s...

29 Marras 201830min

Peach & Lily's Alicia Yoon: 'An industry is as innovative as consumers are demanding'

Peach & Lily's Alicia Yoon: 'An industry is as innovative as consumers are demanding'

When Peach & Lily founder and CEO Alicia Yoon moved to the United States from Korea to attend college, she would often share her love for Korean-based beauty via products and facials. Still, she often...

22 Marras 201838min

Revlon chief creative officer Linda Wells: 'Big companies have big business and have a lot of money, but there is an alternative way to starting a beauty company'

Revlon chief creative officer Linda Wells: 'Big companies have big business and have a lot of money, but there is an alternative way to starting a beauty company'

Since former Allure editor in chief Linda Wells landed at Revlon as chief creative officer in February 2017, she has had a busy last 21 months. Not only has she renovated all of the consumer touchpoin...

15 Marras 201831min

Trailer: The Glossy Beauty Podcast

Trailer: The Glossy Beauty Podcast

We're only a few short days away from the release of our first episode of The Glossy Beauty Podcast! Here, we're giving you a sneak peak to some of our conversations that we will be sharing this seaso...

6 Marras 20181min

Kora Organics' Miranda Kerr: 'It's incredible to be able to create products that you really wish for'

Kora Organics' Miranda Kerr: 'It's incredible to be able to create products that you really wish for'

In the first ever episode of the Glossy Beauty Podcast, Kerr talks about self-funding her business, her dedication to bringing organic products to the world, and achieving an 800% growth since Kora Or...

6 Marras 201837min

Introducing The Glossy Beauty Podcast!

Introducing The Glossy Beauty Podcast!

1 Marras 201837s

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
herrasmieshakkerit
rss-rahamania
ostan-asuntoja-podcast
rahapuhetta
rss-doulapodi
rss-sami-miettinen-neuvottelija
juristipodi
rss-lahtijat
rss-paasipodi
rss-sisalto-kuntoon
pomojen-suusta
yrittaja
rss-muutoksenanatomiaa-podcast
rss-uppoava-vn-laiva
rss-bisnesta-bebeja
rss-tarkeista-asioista-2