Winky Lux’s Natalie Mackey: 'Customer behavior has intrinsically changed’

Winky Lux’s Natalie Mackey: 'Customer behavior has intrinsically changed’

Winky Lux may be in growth mode, but it’s faced its fair share of pandemic-driven challenges. “It's such a fun mental exercise to go back to pre-pandemic life. I think our mental outlook was super arrogant,” said Natalie Mackey, co-founder and CEO of The Glow Concept and Winky Lux, on the Glossy Beauty Podcast. Still, Mackey’s been pushing forward with Winky Lux. The brand has cemented a strong wholesale partnership with Target, which it launched in early March 2020, just prior to the pandemic hitting the states. And earlier this month, it joined a long list of color cosmetics brands that have expanded to skin care in the last year. Earning market share in the skin care category won’t be easy, said Mackey, but she’s up to the challenge. “We really believe this is a 360 [degree] brand,” said Mackey. “But it's going to take time to build trust with the [skin-care customer]. Skin care is a more intimate relationship.” And despite slumping makeup sales industry-wide, Mackey said has no plans to turn her back on the category. “My take is that color will come back with a vengeance. I think it's going to be 6-18 months, depending on what happens with the vaccine. But women have been wearing color cosmetics for 2000 years. We're not giving it up.” Mackey also discussed the importance of profitability, Instagrammable products and product reviews.

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Peptides 101: How BPC-157 & "peptide stacks" are driving wellness culture with NYT's David Dodge and McGill's Jonathan Jarry

Peptides 101: How BPC-157 & "peptide stacks" are driving wellness culture with NYT's David Dodge and McGill's Jonathan Jarry

Injectable peptide therapy, a controversial wellness trend that caught fire online in 2025, shows no signs of slowing down in 2026 despite an overwhelming lack of safety data. Peptides, especially “r...

12 Helmi 52min

Why creators are building systems — not chasing virality — on TikTok Shop

Why creators are building systems — not chasing virality — on TikTok Shop

With the new year, changes are afoot at TikTok. On January 22, the U.S. version of the app sold for approximately $14 billion to an investor group that includes Oracle, private equity firm Silver Lake...

5 Helmi 24min

AS Beauty CEO Joey Shamah on shuttering CoverFX and Mally Beauty (for now), plus warning signs a brand is going under

AS Beauty CEO Joey Shamah on shuttering CoverFX and Mally Beauty (for now), plus warning signs a brand is going under

Over the last week, the beauty industry has seen the closure of three major makeup brands: CoverFX and Mally Beauty are shuttering, while Pat McGrath Labs, once valued at $1 billion, is headed to bank...

29 Tammi 32min

Ulta Beauty’s Laura Beres talks the company’s new wellness boutique pilot

Ulta Beauty’s Laura Beres talks the company’s new wellness boutique pilot

Ulta Beauty is doubling down on the wellness category. “We’ve been on the journey with wellness since 2021 when we launched the wellness shop at Ulta Beauty, and we’ve learned so much about the cat...

22 Tammi 31min

2026 beauty M&A predictions with industry vet Kimber Maderazzo

2026 beauty M&A predictions with industry vet Kimber Maderazzo

After a few sleepy years, beauty M&A had a gangbuster 2025, including three deals worth more than a billion each, leading many insiders to speculate on whether the momentum can continue in 2026. “We...

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Dr. Marnie's founder and CEO on the rise and longevity of derm-led beauty brands

Dr. Marnie's founder and CEO on the rise and longevity of derm-led beauty brands

The latest Glossy Beauty Podcast episode features board-certified dermatologist Dr. Marnie Nussbaum and beauty industry veteran Jodi Kaplan — the founder and CEO, respectively, of the Dr. Marnie skin-...

8 Tammi 33min

The Glossy Beauty Podcast’s 2026 predictions

The Glossy Beauty Podcast’s 2026 predictions

What will 2026 mean for the beauty and wellness industries?  In today’s special episode, hosts Lexy Lebsack, Emily Jensen and Sara Spruch-Feiner share their 2026 industry predictions.  This includes...

1 Tammi 46min

The Glossy Beauty Podcast looks back at beauty in 2025

The Glossy Beauty Podcast looks back at beauty in 2025

As 2025 comes to a close, the Glossy Beauty team — Sara Spruch-Feiner, Lexy Lebsack and Emily Jensen — came together on the Glossy Beauty Podcast to reflect on some of the defining themes that shaped ...

18 Joulu 202539min

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