Jane Hertzmark Hudis of Estée Lauder Companies: "We are really brand builders over time"

Jane Hertzmark Hudis of Estée Lauder Companies: "We are really brand builders over time"

During a full year of uncertainty and change, companies found few things they could bet on. But for Estée Lauder Companies, its hero product strategy provided to be fundamental. In its latest quarterly earnings, 10 of ELC’s brands saw growth. La Mer and its namesake brand Estée Lauder saw double-digit sales growth, thanks to iconic franchises. "[The strategy is] really to focus on our hero products. Because first and foremost, these products are absolutely loved," said Jane Hertzmark Hudis, executive group president of the Estée Lauder Companies, on the most recent episode of the Glossy Beauty Podcast. "They will drive the greatest amount of recruitment, which is new consumers to our brand, and repeat business, which is the loyalty to the products. Advanced Night Repair and Crème de la Mer are great examples. However, we do innovate in what we call those franchises." A long-term ELC veteran, Hertzmark Hudis started at Prescriptives within the company before taking leadership roles at Origins and Estée Lauder. She is often pointed to as the driver of the organization's skin-care wins. In July, she became the first woman promoted to executive group president at the conglomerate. Though the concept of prestige beauty is evolving, Hertzmark Hudis affirmed that Estée Lauder Companies will "be pure-play, focused on prestige and luxury." "The luxury business is booming, and people want more and more luxury, and more and more luxury experiences. So luxury is, quite frankly, here to stay," she said

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Peptides 101: How BPC-157 & "peptide stacks" are driving wellness culture with NYT's David Dodge and McGill's Jonathan Jarry

Peptides 101: How BPC-157 & "peptide stacks" are driving wellness culture with NYT's David Dodge and McGill's Jonathan Jarry

Injectable peptide therapy, a controversial wellness trend that caught fire online in 2025, shows no signs of slowing down in 2026 despite an overwhelming lack of safety data. Peptides, especially “r...

12 Helmi 52min

Why creators are building systems — not chasing virality — on TikTok Shop

Why creators are building systems — not chasing virality — on TikTok Shop

With the new year, changes are afoot at TikTok. On January 22, the U.S. version of the app sold for approximately $14 billion to an investor group that includes Oracle, private equity firm Silver Lake...

5 Helmi 24min

AS Beauty CEO Joey Shamah on shuttering CoverFX and Mally Beauty (for now), plus warning signs a brand is going under

AS Beauty CEO Joey Shamah on shuttering CoverFX and Mally Beauty (for now), plus warning signs a brand is going under

Over the last week, the beauty industry has seen the closure of three major makeup brands: CoverFX and Mally Beauty are shuttering, while Pat McGrath Labs, once valued at $1 billion, is headed to bank...

29 Tammi 32min

Ulta Beauty’s Laura Beres talks the company’s new wellness boutique pilot

Ulta Beauty’s Laura Beres talks the company’s new wellness boutique pilot

Ulta Beauty is doubling down on the wellness category. “We’ve been on the journey with wellness since 2021 when we launched the wellness shop at Ulta Beauty, and we’ve learned so much about the cat...

22 Tammi 31min

2026 beauty M&A predictions with industry vet Kimber Maderazzo

2026 beauty M&A predictions with industry vet Kimber Maderazzo

After a few sleepy years, beauty M&A had a gangbuster 2025, including three deals worth more than a billion each, leading many insiders to speculate on whether the momentum can continue in 2026. “We...

15 Tammi 44min

Dr. Marnie's founder and CEO on the rise and longevity of derm-led beauty brands

Dr. Marnie's founder and CEO on the rise and longevity of derm-led beauty brands

The latest Glossy Beauty Podcast episode features board-certified dermatologist Dr. Marnie Nussbaum and beauty industry veteran Jodi Kaplan — the founder and CEO, respectively, of the Dr. Marnie skin-...

8 Tammi 33min

The Glossy Beauty Podcast’s 2026 predictions

The Glossy Beauty Podcast’s 2026 predictions

What will 2026 mean for the beauty and wellness industries?  In today’s special episode, hosts Lexy Lebsack, Emily Jensen and Sara Spruch-Feiner share their 2026 industry predictions.  This includes...

1 Tammi 46min

The Glossy Beauty Podcast looks back at beauty in 2025

The Glossy Beauty Podcast looks back at beauty in 2025

As 2025 comes to a close, the Glossy Beauty team — Sara Spruch-Feiner, Lexy Lebsack and Emily Jensen — came together on the Glossy Beauty Podcast to reflect on some of the defining themes that shaped ...

18 Joulu 202539min

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