The Glossy Beauty Podcast9 Joulu 2021

Shani Darden and CEO Michelle Shigemasa on retinol: ‘Efficaciousness’ trumps ‘Percentages'

While many children begin to pursue hobbies around eight years old, they are not typically along the lines of curating a skin -care routine, unless of course, you are Shani Darden. The founder of her eponymous beauty line made a name for herself working as an esthetician for Hollywood celebrities like Jessica Alba, Kelly Rowland and Chrissy Teigen. Darden paved the way for her next role as beauty founder in 2013 after identifying a white space in the market for retinol products without the typical harsh side effects of flaking, irritation and redness, she said on this week’s Glossy Beauty podcast. After coverage in 2017 from publication US Weekly an influx of orders began. Michelle Shigemasa, former CEO of Murad and current CEO of Shani Darden Skincare, joined in July 2021 because of its “highly efficacious” products as well as Darden’s “authenticity and her approach to skin care,” said Shigemasa, who also joined the Glossy Beauty Podcast this week. Now, as the Beverly Hills-based brand approaches the end of its own eighth year, Shigemasa focuses on facilitating Shani Darden’s evolution from the inside out. In addition to building the internal team, influencer outreach, and overall brand awareness, “We want to win in a meaningful way with Sephora,” said Shigemasa. Shani Darden launched on Sephora.com and Sephora.ca in March 2020, and later in-store at Sephora in October of the same year. However, “We’re not yet a huge brand at Sephora, and that’s our ambition,” she said.

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How Ulta Beauty is reaching Gen Zalpha teen boys through first men’s masstige fragrance launch

Teen boys have become an increasingly important consumer demographic over the past few years thanks, primarily, to their insatiable appetite for fragrance. This includes the accumulation of "fragran...

30 Heinä 31min

Tower 28 spent $200k on an interactive billboard. Was it worth it?

As competition in the beauty industry heats up, leaders are looking for new ways to stand out. “I've worked in beauty for 24 years now, and I don't think I've ever seen it more competitive than it i...

23 Heinä 26min

Gregg Renfrew is courting Gen Z with Beecee, but do young people care about clean beauty?

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16 Heinä 36min

What makes a successful pop-up? (RERUN)

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9 Heinä 47min

How Supergoop CMO Lauren Weinberg is tackling Amazon and TikTokShop amid channel mix expansion

It’s tough to compete with Supergoop, the sunscreen startup that entered the market in 2006 and quickly became the industry darling before selling to private equity firm Blackstone in 2021. In many wa...

2 Heinä 25min

How Nutrafol CEO Cindy Gustafson is reaching men, growing retention with tech and plotting expansion

Cindy Gustafson has checked off a laundry list of accomplishments during her first 18 months as CEO of Nutrafol. This includes an app launch designed to improve retention and a product release tailo...

25 Kesä 36min

Inside Revlon’s comeback bet on fragrance with president Amber Garrison

18 Kesä 37min

How execs from Ulta Beauty, Tarte and Beekman 1802 are implementing AI into workflows

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11 Kesä 31min