The Outset founders Scarlett Johansson and Kate Foster Lengyel on moving past 'representing someone else's beauty ideal’

The Outset founders Scarlett Johansson and Kate Foster Lengyel on moving past 'representing someone else's beauty ideal’

There’s no doubt that beauty brands are lining up for the chance to sign Scarlett Johansson as a brand ambassador. But now, the award-winning actress is all about The Outset, her new skin-care brand. “For a long time, I was a brand ambassador for different luxury beauty brands and beauty brands. And right around I'd say my late 20s, I was just done representing someone else's beauty, ideal or beauty standard, and felt like I was confident enough to do something that really was true to me,” she said on this week’s episode of the Glossy Beauty Podcast. Five years in the making, The Outset was unveiled March 1 with six products. Johansson teamed up with fashion and beauty executive Kate Foster Lengyel to found the brand, which is available via DTC sales now and will launch with Sephora on April 26. Lengyel oversees the day-to-day business operations of the brand, “and then I look after Kate,” said Johansson. The marketing strategy is focused on Instagram and TikTok, but through the brand’s accounts, specifically — Johansson famously steers clear of having a personal Instagram account. “My ego is far too fragile for me to have my own social media,” she said. While she said “never say never,” when it comes to starting her own account, she added, “I cannot imagine it happening anytime soon.” On the podcast, the business partners went into more detail on the brand’s founding, including how it was inspired by Johansson's straightforward approach to skin care, as well as consumer research.

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Peptides 101: How BPC-157 & "peptide stacks" are driving wellness culture with NYT's David Dodge and McGill's Jonathan Jarry

Peptides 101: How BPC-157 & "peptide stacks" are driving wellness culture with NYT's David Dodge and McGill's Jonathan Jarry

Injectable peptide therapy, a controversial wellness trend that caught fire online in 2025, shows no signs of slowing down in 2026 despite an overwhelming lack of safety data. Peptides, especially “r...

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Why creators are building systems — not chasing virality — on TikTok Shop

Why creators are building systems — not chasing virality — on TikTok Shop

With the new year, changes are afoot at TikTok. On January 22, the U.S. version of the app sold for approximately $14 billion to an investor group that includes Oracle, private equity firm Silver Lake...

5 Helmi 24min

AS Beauty CEO Joey Shamah on shuttering CoverFX and Mally Beauty (for now), plus warning signs a brand is going under

AS Beauty CEO Joey Shamah on shuttering CoverFX and Mally Beauty (for now), plus warning signs a brand is going under

Over the last week, the beauty industry has seen the closure of three major makeup brands: CoverFX and Mally Beauty are shuttering, while Pat McGrath Labs, once valued at $1 billion, is headed to bank...

29 Tammi 32min

Ulta Beauty’s Laura Beres talks the company’s new wellness boutique pilot

Ulta Beauty’s Laura Beres talks the company’s new wellness boutique pilot

Ulta Beauty is doubling down on the wellness category. “We’ve been on the journey with wellness since 2021 when we launched the wellness shop at Ulta Beauty, and we’ve learned so much about the cat...

22 Tammi 31min

2026 beauty M&A predictions with industry vet Kimber Maderazzo

2026 beauty M&A predictions with industry vet Kimber Maderazzo

After a few sleepy years, beauty M&A had a gangbuster 2025, including three deals worth more than a billion each, leading many insiders to speculate on whether the momentum can continue in 2026. “We...

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Dr. Marnie's founder and CEO on the rise and longevity of derm-led beauty brands

Dr. Marnie's founder and CEO on the rise and longevity of derm-led beauty brands

The latest Glossy Beauty Podcast episode features board-certified dermatologist Dr. Marnie Nussbaum and beauty industry veteran Jodi Kaplan — the founder and CEO, respectively, of the Dr. Marnie skin-...

8 Tammi 33min

The Glossy Beauty Podcast’s 2026 predictions

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What will 2026 mean for the beauty and wellness industries?  In today’s special episode, hosts Lexy Lebsack, Emily Jensen and Sara Spruch-Feiner share their 2026 industry predictions.  This includes...

1 Tammi 46min

The Glossy Beauty Podcast looks back at beauty in 2025

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As 2025 comes to a close, the Glossy Beauty team — Sara Spruch-Feiner, Lexy Lebsack and Emily Jensen — came together on the Glossy Beauty Podcast to reflect on some of the defining themes that shaped ...

18 Joulu 202539min

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