CEO Andrea Blieden: 'We need to stay to true what Lime Crime is'

CEO Andrea Blieden: 'We need to stay to true what Lime Crime is'

When indie makeup brand Lime Crime appointed Andrea Blieden as CEO in May 2020, her first order of business was to chart a more transparent and vocal era for the business. Despite being one of the first digitally-native indie makeup brands, Lime Crime was plagued by a series of controversial incidents in the 2010s. In 2018, Lime Crime was acquired by Tengram Capital Partners. “It was time to start humanizing the brand and being transparent, because [our internal team works] transparently. I want us to operate with our customers in that same regard,” Blieden said on the latest episode of the Glossy Beauty Podcast. Blieden is also focused on continuing Lime Crime’s legacy of never putting a price on creativity. As comparable beauty brands increase price due to supply chain and inflation, Lime Crime has dropped its prices. Its Glimmering Skin Stick went from $25 to $15, for example. Lime Crime’s recent expansion into Walmart, Target and Sally Beauty has helped offset the price drop strategy, she said.

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Peptides 101: How BPC-157 & "peptide stacks" are driving wellness culture with NYT's David Dodge and McGill's Jonathan Jarry

Peptides 101: How BPC-157 & "peptide stacks" are driving wellness culture with NYT's David Dodge and McGill's Jonathan Jarry

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AS Beauty CEO Joey Shamah on shuttering CoverFX and Mally Beauty (for now), plus warning signs a brand is going under

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29 Tammi 32min

Ulta Beauty’s Laura Beres talks the company’s new wellness boutique pilot

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22 Tammi 31min

2026 beauty M&A predictions with industry vet Kimber Maderazzo

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Dr. Marnie's founder and CEO on the rise and longevity of derm-led beauty brands

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8 Tammi 33min

The Glossy Beauty Podcast’s 2026 predictions

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The Glossy Beauty Podcast looks back at beauty in 2025

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