Bubble’s Shai Eisenman on creating the Gen-Z beauty brand of the moment

Bubble’s Shai Eisenman on creating the Gen-Z beauty brand of the moment

Bubble Skincare has been one of the most talked-about Gen-Z-focused beauty brands since launching in November 2020. “My passion was always about creating brands that could emotionally connect to consumers,” said founder and CEO Shai Eisenman on the latest episode of the Glossy Beauty podcast. Eisenman began her entrepreneurial journey at just 21 years old. Out of the gate, Bubble launched its affordable skin-care products with fun packaging through its own direct-to-consumer website, but in June 2021, it went big, launching in 3,900 Walmart stores. While Walmart was seemingly an unusual beauty retailer to partner with, Eisenman said that 42% of U.S. teens shop at Walmart once or twice a month for skin-care products. Since its debut, Bubble has seen week-over-week sales growth in Walmart, and Bubble has been a key pillar of the retailer's larger beauty strategy. Since the very beginning, Bubble has engaged with Gen Z; the company’s first focus groups were comprised of teens who provided feedback on the brand’s initial product lineup and formulations, as well as branding and marketing strategies. Eisenman engaged friends and family members' teens in exchange for Sephora gift cards. Looking ahead, Bubble is focused on further customizing its product offerings to satisfy customers' wants and needs. Additionally, the company is launching over-the-counter products which will enable it to steal more market share from heritage skin-care brands like Clearasil and Neutrogena.

Jaksot(380)

Glow Recipe’s lawsuit, L'Oréal Group’s acquisition — and Drybar's Alli Webb on her new hair brand

Glow Recipe’s lawsuit, L'Oréal Group’s acquisition — and Drybar's Alli Webb on her new hair brand

West Coast correspondent Lexy Lebsack is joined by senior reporter Emily Jensen to discuss this week’s news, starting with a buzzy new lawsuit that could impact the future of beauty dupes. They discus...

12 Kesä 202552min

BeautyTok's latest and Huda Kattan's buy-back — plus, inside Rhode's big E.l.f. Beauty deal

BeautyTok's latest and Huda Kattan's buy-back — plus, inside Rhode's big E.l.f. Beauty deal

On this week's episode of the Glossy Beauty podcast, Sara Spruch-Feiner, senior reporter at Glossy Pop, and Emily Jensen, Glossy senior beauty reporter, are joined by Gabi Barko, senior reporter at Gl...

5 Kesä 202547min

Maison Louis Marie's founders on the changing pace of fragrance — plus, the new ways shoppers are finding beauty products

Maison Louis Marie's founders on the changing pace of fragrance — plus, the new ways shoppers are finding beauty products

Maison Louis Marie (20:00) was founded in 2012 and has never taken on investment, which, according to the married couple behind the brand, Marie du Petit Thouars and Matthew Berkson, has allowed it to...

29 Touko 202559min

Sports agent Jacki Gemelos on beauty’s WNBA sponsorship opportunity, plus industry news

Sports agent Jacki Gemelos on beauty’s WNBA sponsorship opportunity, plus industry news

The WNBA kicked off its new season last week with beauty brands lining up to gain access to the league’s growing cohort of fans.  In a gold rush that started around 2020, some of the industry’s top b...

22 Touko 202551min

Multi-shoring your supply chain with Modern Retail’s Melissa Daniels — plus Drunk Elephant’s sales slump and Touchland’s big acquisition

Multi-shoring your supply chain with Modern Retail’s Melissa Daniels — plus Drunk Elephant’s sales slump and Touchland’s big acquisition

Despite a new, 90-day pause on President Trump’s sky-high tariffs on goods imported from China, near-shoring and multi-shoring are leading topics on the minds of business insiders now.  But the idea ...

15 Touko 202550min

ColourPop’s Vivian Weng talks omnichannel evolution — plus, Walmart tests beauty bars and clinical testing gains steam

ColourPop’s Vivian Weng talks omnichannel evolution — plus, Walmart tests beauty bars and clinical testing gains steam

Few beauty brands have had an evolution quite like Southern California-based ColourPop cosmetics (20:50).  Launched in 2014 at the height of the DTC era, the brand once released around 40 collections...

8 Touko 202556min

TikTok derm Dr. Muneeb Shah on building content and his own brand — plus, Ulta's big weekend and layoffs at Coty and UPS

TikTok derm Dr. Muneeb Shah on building content and his own brand — plus, Ulta's big weekend and layoffs at Coty and UPS

About four years ago, Glossy profiled Muneeb Shah. At the time, he was a resident who had accumulated an impressive 6 million TikTok followers. He had started posting during quarantine. Now, that numb...

1 Touko 202555min

Coachella activations, the state of 'clean' beauty, and Zoe Weiner and Gabby Shacknai on Beautyfor's mission to find a home for beauty products

Coachella activations, the state of 'clean' beauty, and Zoe Weiner and Gabby Shacknai on Beautyfor's mission to find a home for beauty products

Gabby Shacknai and Zoe Weiner were already veteran beauty editors when they debuted their nonprofit, Beautyfor, in June 2024. Like many people who work in the beauty industry, they'd long been surroun...

24 Huhti 20251h 2min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
rss-rahamania
rss-sisalto-kuntoon
ostan-asuntoja-podcast
rss-lahtijat
hyva-paha-johtaminen
rss-startup-ministerio
rss-sami-miettinen-neuvottelija
rss-seuraava-potilas
lakicast
herrasmieshakkerit
leadcast
rahapuhetta
rss-porssipuhetta
rss-rentotapaus
rss-tyoelamasta-podcast
rss-viisas-raha-podi