K18 co-founder Suveen Sahib on 'driving the future of the cosmetic industry'

K18 co-founder Suveen Sahib on 'driving the future of the cosmetic industry'

With roots in science and technology, Suveen Sahib, co-founder and CEO of K18, has been able to crack the code behind the science of hair. For Sahib, an understanding of the biology of hair was the missing component in the hair-care industry. "I took a deep dive into trying to understand the biophysics and biochemistry of hair to learn that what looks like a fiber is actually one of the most sophisticated biological composites. And, the solutions to our caring for a hair do not lie outside of hair, [but instead] they lie inside of hair," Sahib said on the latest episode of the Glossy Beauty Podcast. After launching in the middle of the pandemic in Dec. 2020, K18 hit $75 million in sales in 2021 with just one consumer-facing product. This year, the company projects it will garner more than $100 million in sales. Though K18's strategic TikTok marketing strategy, which has included partnering with top beauty influencers Mikayla Nogueira and Brad Mondo, is partly to thank for its buzzy debut, Sahib credits the brand's tried-and-tested bio-tech formula as the main driver of its success. "We launched it at the height of a pandemic and decided to go with a global launch in 50-plus countries. It was the most brutal way of testing the product. [We wanted to make sure] that it worked literally across every hair type, every generation and every [hair-care] service," Sahib said. "That's where it delivered on its promise. Stylists loved it because they could use it in every service, no matter what hair type. It saved them time, and it made [customers'] routine much simpler in a post-pandemic world."

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(403)

Why Allure Best of Beauty is 'the only seal that matters' and how to get your product on it

Why Allure Best of Beauty is 'the only seal that matters' and how to get your product on it

What does it take to win Allure’s Best of Beauty awards? In today’s episode of the Glossy Beauty Podcast, Allure editor-in-chief Jessica Cruel sits down with host Lexy Lebsack to unpack the ins and o...

17 Syys 40min

Mary van Praag doubled Milani Cosmetics annual sales to $250 million in five years. Now she’s ready to double them again. 

Mary van Praag doubled Milani Cosmetics annual sales to $250 million in five years. Now she’s ready to double them again. 

Helmed for the past six years by veteran beauty executive Mary van Praag, 25-year-old mass beauty mainstay Milani Cosmetics is in the midst of meteoric growth. In today’s episode of the Glossy Beauty ...

10 Syys 25min

How Lorne Lucree used a beauty playbook to disrupt the allergy aisle with Wizard Wellness

How Lorne Lucree used a beauty playbook to disrupt the allergy aisle with Wizard Wellness

CPG disruptors have entered just about every legacy category over the past few years in hopes of capturing bored consumers looking for more interesting everyday products. We’ve seen this play out ac...

3 Syys 28min

Is makeup back? Celeb makeup artist Jamie Greenberg unpacks what’s next

Is makeup back? Celeb makeup artist Jamie Greenberg unpacks what’s next

There’s an interesting tension happening in the beauty industry today around makeup. Last year, consumer beauty publications and industry executives heralded 2026 as the year bold, maximalist makeup...

27 Elo 36min

Why Midi Health is expanding into 'hormone-informed skin care' with Chief Medical Officer Dr. Kathleen Jordan, MD

Why Midi Health is expanding into 'hormone-informed skin care' with Chief Medical Officer Dr. Kathleen Jordan, MD

Midi Health is betting on topical skin care and body care as it diversifies its telehealth offerings to capture more women. “Women in midlife go through amazing changes with their hormones, … [and] o...

20 Elo 32min

The ‘ins and outs’ of branded events with Bilal Kaiser

The ‘ins and outs’ of branded events with Bilal Kaiser

Behind every great in-person beauty or wellness event is an invisible team of insiders that has engineered the gathering for maximum impact. Bilal Kaiser, the founder and principal of Agency Guacamo...

13 Elo 31min

How awards show beauty partnerships between artists, brands and celebs come together, with PRTNRS’ Marissa Alfe and Lauren FitzGerald

How awards show beauty partnerships between artists, brands and celebs come together, with PRTNRS’ Marissa Alfe and Lauren FitzGerald

Have you ever wondered how awards show beauty partnerships come together to create big, splashy red carpet moments that seem to reverberate across social media for weeks or months? Award season partn...

6 Elo 36min

How Ulta Beauty is reaching Gen Zalpha teen boys through first men’s masstige fragrance launch

How Ulta Beauty is reaching Gen Zalpha teen boys through first men’s masstige fragrance launch

Teen boys have become an increasingly important consumer demographic over the past few years thanks, primarily, to their insatiable appetite for fragrance. This includes the accumulation of "fragran...

30 Heinä 31min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
vallattomat
psykopodiaa-podcast
mimmit-sijoittaa
rss-rahapodi
rss-oivalluksia-rahasta-elamasta
ostan-asuntoja-podcast
oppimisen-psykologia
lakicast
rss-paasipodi
rss-alanvaihtajat
rss-porssipodi
rss-karon-grilli
rss-startup-ministerio
rss-inderes
rss-siksi-viestinta
rahapuhetta
hyva-paha-johtaminen
rss-pinnan-alle
rss-sami-miettinen-neuvottelija