Edgewell CEO Rod Little: ‘We're operating more like a startup and disruptor’

Edgewell CEO Rod Little: ‘We're operating more like a startup and disruptor’

When beauty and personal care executive Rod Little joined personal care conglomerate Edgewell as CFO in 2018, the company’s core businesses of shaving and feminine care were seeing mid-single-digit declines. Competing with giants like Procter & Gamble and DTC disruptors like Billie, the company was in need of a transformation. Rising to CEO in 2019, Little identified the areas that needed to change at the company, which owns household name brands such as Schick, Banana Boat and Playtex. “We had gotten into a rhythm of being too technology-focused, and we had been led by technology, as opposed to being led by the consumer,” he said on this week’s episode of the Glossy Beauty Podcast. His turnaround strategy included not only moving the focus to the consumer, but also adopting a startup mentality and embracing new acquisitions in growth categories. While the company’s attempted acquisition of Harry’s was blocked by the FTC in 2020, the company has made four acquisitions in the past five years: men’s grooming brands Bulldog, Jack Black and Cremo, and razor startup Billie. With its new brands driving double-digit growth, Edgewell’s shaving and feminine care categories have moved up to “mid-single-digit” growth this year, while its sun-care category is going strong. On this week’s episode, Little shares details on the company’s acquisition strategy, his thoughts on the FTC decision and ways brands can stay innovative while scaling.

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Peptides 101: How BPC-157 & "peptide stacks" are driving wellness culture with NYT's David Dodge and McGill's Jonathan Jarry

Peptides 101: How BPC-157 & "peptide stacks" are driving wellness culture with NYT's David Dodge and McGill's Jonathan Jarry

Injectable peptide therapy, a controversial wellness trend that caught fire online in 2025, shows no signs of slowing down in 2026 despite an overwhelming lack of safety data. Peptides, especially “r...

12 Helmi 52min

Why creators are building systems — not chasing virality — on TikTok Shop

Why creators are building systems — not chasing virality — on TikTok Shop

With the new year, changes are afoot at TikTok. On January 22, the U.S. version of the app sold for approximately $14 billion to an investor group that includes Oracle, private equity firm Silver Lake...

5 Helmi 24min

AS Beauty CEO Joey Shamah on shuttering CoverFX and Mally Beauty (for now), plus warning signs a brand is going under

AS Beauty CEO Joey Shamah on shuttering CoverFX and Mally Beauty (for now), plus warning signs a brand is going under

Over the last week, the beauty industry has seen the closure of three major makeup brands: CoverFX and Mally Beauty are shuttering, while Pat McGrath Labs, once valued at $1 billion, is headed to bank...

29 Tammi 32min

Ulta Beauty’s Laura Beres talks the company’s new wellness boutique pilot

Ulta Beauty’s Laura Beres talks the company’s new wellness boutique pilot

Ulta Beauty is doubling down on the wellness category. “We’ve been on the journey with wellness since 2021 when we launched the wellness shop at Ulta Beauty, and we’ve learned so much about the cat...

22 Tammi 31min

2026 beauty M&A predictions with industry vet Kimber Maderazzo

2026 beauty M&A predictions with industry vet Kimber Maderazzo

After a few sleepy years, beauty M&A had a gangbuster 2025, including three deals worth more than a billion each, leading many insiders to speculate on whether the momentum can continue in 2026. “We...

15 Tammi 44min

Dr. Marnie's founder and CEO on the rise and longevity of derm-led beauty brands

Dr. Marnie's founder and CEO on the rise and longevity of derm-led beauty brands

The latest Glossy Beauty Podcast episode features board-certified dermatologist Dr. Marnie Nussbaum and beauty industry veteran Jodi Kaplan — the founder and CEO, respectively, of the Dr. Marnie skin-...

8 Tammi 33min

The Glossy Beauty Podcast’s 2026 predictions

The Glossy Beauty Podcast’s 2026 predictions

What will 2026 mean for the beauty and wellness industries?  In today’s special episode, hosts Lexy Lebsack, Emily Jensen and Sara Spruch-Feiner share their 2026 industry predictions.  This includes...

1 Tammi 46min

The Glossy Beauty Podcast looks back at beauty in 2025

The Glossy Beauty Podcast looks back at beauty in 2025

As 2025 comes to a close, the Glossy Beauty team — Sara Spruch-Feiner, Lexy Lebsack and Emily Jensen — came together on the Glossy Beauty Podcast to reflect on some of the defining themes that shaped ...

18 Joulu 202539min

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