Milani Cosmetics CMO Jeremy Lowenstein on TikTok’s dupe culture and that Depp-Heard trial video

Milani Cosmetics CMO Jeremy Lowenstein on TikTok’s dupe culture and that Depp-Heard trial video

If you’ve followed beauty dupe trends on TikTok, you’ve most likely come across a product or two from Milani Cosmetics. From its lip oil to its concealer, the mass makeup brand has seen multiple products go viral thanks to dupe-obsessed influencers like Mikayla Nogueira. On this week’s episode of the Glossy Beauty Podcast, the brand’s CMO, Jeremy Lowenstein, shares the details on the brand’s marketing strategy at a time when both TikTok and inflation are making price a big focus in beauty. Topics included how Milani responds to viral product moments on TikTok through campaigns and inventory, how it chooses its influencer collab partners, and why it’s important to have the right content for the right platforms. Also addressed: that viral TikTok video the brand made during the Depp-Heard trial last year.

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What's new in beauty brick-and-mortar, why E.l.f. is getting backlash — Dr. Thomas Sterry on plastic surgery trends

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co-hosts Lexy Lebsack and Emily Jensen discuss industry news of the week, including changes to beauty brick-and-mortar retail, from Nordstrom's NYC flagship's approach to Mecca's new 40,000-square-foo...

14 Elo 202547min

An insider’s guide to K-beauty’s US renaissance, plus industry news

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On this week’s episode of the Glossy Beauty Podcast, co-host Lexy Lebsack interviews co-host Sara Spruch-Feiner about her recent reporting on the topic, diving into what’s fueling K-beauty’s renewed p...

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Rare Beauty's fragrance, C-suite hires, L'Oréal earnings — and K-beauty brand Krave Beauty’s Liah Yoo

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Krave Beauty isn’t your average K-Beauty brand. “[Our mission] resonates with a lot of people who are really tired of the beauty industry's narrative of ‘more is more,’” CEO and co-founder Liah Yoo t...

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TSG Group's Phlur acquisition, Shiseido's layoffs — and everything you should know about sunscreen in the US

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In this episode of the Glossy Beauty Podcast, board-certified dermatologist and Mohs surgeon Dr. Jane Yoo, and the Melanoma Research Foundation's director of advocacy, Kim Wezik, MPH, chat with Glossy...

24 Heinä 20251h

Prime Day's results, Beauty's wrestling opportunity — and a lawyer's take on beauty’s dupe lawsuits

Prime Day's results, Beauty's wrestling opportunity — and a lawyer's take on beauty’s dupe lawsuits

Beauty dupes have never been more popular. But is mimicking a competitor a sound business decision?   “This might surprise people, [but] dupes may not be illegal on their own," brand protection attor...

17 Heinä 202542min

Debut Biotech’s Joshua Britton on the breakthrough beetle pigment set to disrupt beauty, plus Amazon Prime sale news

Debut Biotech’s Joshua Britton on the breakthrough beetle pigment set to disrupt beauty, plus Amazon Prime sale news

The female cochineal beetle may not be aware of it, but it owes a debt of gratitude to Joshua Britton. In February, Britton’s Debut Biotech unveiled a breakthrough set to disrupt how beauty produc...

10 Heinä 202538min

Unilever's acquisition, Glossier's CEO shakeup and Arrae's Siff Haider on predicting wellness trends

Unilever's acquisition, Glossier's CEO shakeup and Arrae's Siff Haider on predicting wellness trends

In the big wide world of health and wellness, there is always a buzzword du jour. In the past couple months, you've likely heard buzz about gut health and GLP-1s, ingredients like creatine and colostr...

26 Kesä 202543min

Beauty news from L’Oréal, Coty and Byredo — plus, Sahajan Skincare’s Lisa Mattam on clinical testing

Beauty news from L’Oréal, Coty and Byredo — plus, Sahajan Skincare’s Lisa Mattam on clinical testing

Earlier this year, Sahajan founder Lisa Mattam shared insights into her clinical testing strategy with Glossy, including the difference between clinical testing and consumer perception testing; the co...

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