Charlotte Palermino of Dieux: ‘We're a TMI brand’

Charlotte Palermino of Dieux: ‘We're a TMI brand’

If you’re familiar with skin-care brand Dieux, you probably first came across its cult eye masks that all the cool kids have been wearing on Instagram. Now with multiple products, the brand’s celebrity fans include everyone from Hailey Bieber to Harrison Ford. This week’s episode of the Glossy Beauty Podcast features an interview with Charlotte Palermino, who co-founded the brand in 2020 with Joyce de Lemos and Marta Freedman. In addition to Dieux, Palermino is known for her prolific social media presence with a fan base of over 668,000 combined followers on TikTok and Instagram. In this conversation, she talked about how her social presence blew up on TikTok when she started sharing her strong viewpoints on everything from SPF to clean beauty. The conversation also touched on how this transfers over into running what she calls a “TMI” skincare brand that gives details on ingredients and clinical trials. On the creative side, she shared the concept behind Dieux’s “God’-like branding and the customer base it calls its “Angels.”

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(396)

How Ulta Beauty is reaching Gen Zalpha teen boys through first men’s masstige fragrance launch

How Ulta Beauty is reaching Gen Zalpha teen boys through first men’s masstige fragrance launch

Teen boys have become an increasingly important consumer demographic over the past few years thanks, primarily, to their insatiable appetite for fragrance. This includes the accumulation of "fragran...

30 Heinä 31min

Tower 28 spent $200k on an interactive billboard. Was it worth it?

Tower 28 spent $200k on an interactive billboard. Was it worth it?

As competition in the beauty industry heats up, leaders are looking for new ways to stand out. “I've worked in beauty for 24 years now, and I don't think I've ever seen it more competitive than it i...

23 Heinä 26min

Gregg Renfrew is courting Gen Z with Beecee, but do young people care about clean beauty?

Gregg Renfrew is courting Gen Z with Beecee, but do young people care about clean beauty?

The beauty industry disruptor that brought clean beauty into the mainstream is back with a shiny new brand concept. Gregg Renfrew, the entrepreneur behind Beautycounter and Counter, is launching her...

16 Heinä 36min

What makes a successful pop-up? (RERUN)

What makes a successful pop-up? (RERUN)

To discuss what makes a successful retail pop-up, Glossy is joined by three powerhouse executives in today’s roundtable episode: Jacquelin Barrett, Patrick Ta Beauty svp of marketing; Matte Projects p...

9 Heinä 47min

How Supergoop CMO Lauren Weinberg is tackling Amazon and TikTokShop amid channel mix expansion

How Supergoop CMO Lauren Weinberg is tackling Amazon and TikTokShop amid channel mix expansion

It’s tough to compete with Supergoop, the sunscreen startup that entered the market in 2006 and quickly became the industry darling before selling to private equity firm Blackstone in 2021. In many wa...

2 Heinä 25min

How Nutrafol CEO Cindy Gustafson is reaching men, growing retention with tech and plotting expansion

How Nutrafol CEO Cindy Gustafson is reaching men, growing retention with tech and plotting expansion

Cindy Gustafson has checked off a laundry list of accomplishments during her first 18 months as CEO of Nutrafol.  This includes an app launch designed to improve retention and a product release tailo...

25 Kesä 36min

Inside Revlon’s comeback bet on fragrance with president Amber Garrison

Inside Revlon’s comeback bet on fragrance with president Amber Garrison

18 Kesä 37min

How execs from Ulta Beauty, Tarte and Beekman 1802 are implementing AI into workflows

How execs from Ulta Beauty, Tarte and Beekman 1802 are implementing AI into workflows

How are beauty and wellness business leaders actually using AI today?  That was the question posed to three longtime industry executives on stage during Glossy’s annual E-Commerce Summit in Miami Bea...

11 Kesä 31min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
ostan-asuntoja-podcast
rss-perho-rajoilla
rss-oivalluksia-rahasta-elamasta
oppimisen-psykologia
rss-inderes
rss-rahataito-podcast
rss-rahapodi
rahapuhetta
rss-10x-finland
rss-rikasta-elamaa
rss-bisnesta-bebeja
herrasmieshakkerit
rss-uskalla-yrittaa
rss-hilden-kaira-podcast
rss-oppimatkalla
rss-tarkeista-asioista-2
rss-laiskan-yrittajan-markkinointi-podcast