Covey co-founders Emily DiDonato and Christina Uribe: Our customer ‘doesn't want to go down the skin-care rabbit hole’

Covey co-founders Emily DiDonato and Christina Uribe: Our customer ‘doesn't want to go down the skin-care rabbit hole’

We all know that there are diehard skin-care enthusiasts out there who spend hours researching the ingredients. In 2021, Emily DiDonato and Christina Uribe launched skin-care brand Covey to target the opposite of that type of customer. Instead of "skintellectuals," they’re focused on the busy millennial who doesn’t have time to go down what they call the “skin-care rabbit hole.” Both founders are bringing unique expertise to the brand. As a fashion model who has worked with countless brands including Chanel, Louis Vuitton and Givenchy, DiDonato has had firsthand experience with time-consuming skin-care routines. Uribe, meanwhile, is still working full-time at Google, which offers her firsthand knowledge of the process of researching search trends to find what beauty shoppers want. On this week’s episode of the Glossy Beauty Podcast, DiDonato and Uribe discuss the founding story of the brand, the Covey lip balm that went viral on TikTok, and the state of mainstream consumer awareness about popular skin-care trends like vitamin C and SPF.

Jaksot(382)

L'Oreal president of acquisitions Carol Hamilton: 'Transcending all trends is the experience a brand gives you'

L'Oreal president of acquisitions Carol Hamilton: 'Transcending all trends is the experience a brand gives you'

From the time Carol Hamilton was a little girl, she knew that she had a passion for beauty. What started as a love for lipstick would eventually blossom into a long, successful career in beauty. Now s...

29 Marras 201830min

Peach & Lily's Alicia Yoon: 'An industry is as innovative as consumers are demanding'

Peach & Lily's Alicia Yoon: 'An industry is as innovative as consumers are demanding'

When Peach & Lily founder and CEO Alicia Yoon moved to the United States from Korea to attend college, she would often share her love for Korean-based beauty via products and facials. Still, she often...

22 Marras 201838min

Revlon chief creative officer Linda Wells: 'Big companies have big business and have a lot of money, but there is an alternative way to starting a beauty company'

Revlon chief creative officer Linda Wells: 'Big companies have big business and have a lot of money, but there is an alternative way to starting a beauty company'

Since former Allure editor in chief Linda Wells landed at Revlon as chief creative officer in February 2017, she has had a busy last 21 months. Not only has she renovated all of the consumer touchpoin...

15 Marras 201831min

Trailer: The Glossy Beauty Podcast

Trailer: The Glossy Beauty Podcast

We're only a few short days away from the release of our first episode of The Glossy Beauty Podcast! Here, we're giving you a sneak peak to some of our conversations that we will be sharing this seaso...

6 Marras 20181min

Kora Organics' Miranda Kerr: 'It's incredible to be able to create products that you really wish for'

Kora Organics' Miranda Kerr: 'It's incredible to be able to create products that you really wish for'

In the first ever episode of the Glossy Beauty Podcast, Kerr talks about self-funding her business, her dedication to bringing organic products to the world, and achieving an 800% growth since Kora Or...

6 Marras 201837min

Introducing The Glossy Beauty Podcast!

Introducing The Glossy Beauty Podcast!

1 Marras 201837s

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
herrasmieshakkerit
rss-rahamania
ostan-asuntoja-podcast
rahapuhetta
rss-doulapodi
rss-sami-miettinen-neuvottelija
juristipodi
rss-lahtijat
rss-paasipodi
rss-sisalto-kuntoon
pomojen-suusta
yrittaja
rss-muutoksenanatomiaa-podcast
rss-uppoava-vn-laiva
rss-bisnesta-bebeja
rss-tarkeista-asioista-2