AS Beauty Group's Sara Mitzner: 'We keep women 40 and older in mind' at every stage of the brand

AS Beauty Group's Sara Mitzner: 'We keep women 40 and older in mind' at every stage of the brand

Unlike many beauty executives, Sara Mitzner, vp of brand marketing at AS Beauty Group since 2019, started her career in fashion. Her resume includes roles a Complex, Fullbeauty Brands and Swimsuits for All. AS Beauty Group is a personal care product company that owns Cover FX, Laura Geller Beauty, Julep Beauty, Mally Beauty and Bliss brands. Mitzner has led many of AS Beauty brands' biggest marketing moves, including Laura Geller Beauty pivoting its strategy to attract and acquire more mature consumers. According to Mitzner, in April, AS Beauty Group's sales were up 140% year-over-year. "It's been fun for me to be at a company in an industry that they always say is recession-proof," Mitzner told Glossy. On this week's episode of The Glossy Beauty Podcast, Mitzner discusses the future of AS Beauty Group and the Gen X opportunity in beauty.

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Glow Recipe’s lawsuit, L'Oréal Group’s acquisition — and Drybar's Alli Webb on her new hair brand

Glow Recipe’s lawsuit, L'Oréal Group’s acquisition — and Drybar's Alli Webb on her new hair brand

West Coast correspondent Lexy Lebsack is joined by senior reporter Emily Jensen to discuss this week’s news, starting with a buzzy new lawsuit that could impact the future of beauty dupes. They discus...

12 Kesä 202552min

BeautyTok's latest and Huda Kattan's buy-back — plus, inside Rhode's big E.l.f. Beauty deal

BeautyTok's latest and Huda Kattan's buy-back — plus, inside Rhode's big E.l.f. Beauty deal

On this week's episode of the Glossy Beauty podcast, Sara Spruch-Feiner, senior reporter at Glossy Pop, and Emily Jensen, Glossy senior beauty reporter, are joined by Gabi Barko, senior reporter at Gl...

5 Kesä 202547min

Maison Louis Marie's founders on the changing pace of fragrance — plus, the new ways shoppers are finding beauty products

Maison Louis Marie's founders on the changing pace of fragrance — plus, the new ways shoppers are finding beauty products

Maison Louis Marie (20:00) was founded in 2012 and has never taken on investment, which, according to the married couple behind the brand, Marie du Petit Thouars and Matthew Berkson, has allowed it to...

29 Touko 202559min

Sports agent Jacki Gemelos on beauty’s WNBA sponsorship opportunity, plus industry news

Sports agent Jacki Gemelos on beauty’s WNBA sponsorship opportunity, plus industry news

The WNBA kicked off its new season last week with beauty brands lining up to gain access to the league’s growing cohort of fans.  In a gold rush that started around 2020, some of the industry’s top b...

22 Touko 202551min

Multi-shoring your supply chain with Modern Retail’s Melissa Daniels — plus Drunk Elephant’s sales slump and Touchland’s big acquisition

Multi-shoring your supply chain with Modern Retail’s Melissa Daniels — plus Drunk Elephant’s sales slump and Touchland’s big acquisition

Despite a new, 90-day pause on President Trump’s sky-high tariffs on goods imported from China, near-shoring and multi-shoring are leading topics on the minds of business insiders now.  But the idea ...

15 Touko 202550min

ColourPop’s Vivian Weng talks omnichannel evolution — plus, Walmart tests beauty bars and clinical testing gains steam

ColourPop’s Vivian Weng talks omnichannel evolution — plus, Walmart tests beauty bars and clinical testing gains steam

Few beauty brands have had an evolution quite like Southern California-based ColourPop cosmetics (20:50).  Launched in 2014 at the height of the DTC era, the brand once released around 40 collections...

8 Touko 202556min

TikTok derm Dr. Muneeb Shah on building content and his own brand — plus, Ulta's big weekend and layoffs at Coty and UPS

TikTok derm Dr. Muneeb Shah on building content and his own brand — plus, Ulta's big weekend and layoffs at Coty and UPS

About four years ago, Glossy profiled Muneeb Shah. At the time, he was a resident who had accumulated an impressive 6 million TikTok followers. He had started posting during quarantine. Now, that numb...

1 Touko 202555min

Coachella activations, the state of 'clean' beauty, and Zoe Weiner and Gabby Shacknai on Beautyfor's mission to find a home for beauty products

Coachella activations, the state of 'clean' beauty, and Zoe Weiner and Gabby Shacknai on Beautyfor's mission to find a home for beauty products

Gabby Shacknai and Zoe Weiner were already veteran beauty editors when they debuted their nonprofit, Beautyfor, in June 2024. Like many people who work in the beauty industry, they'd long been surroun...

24 Huhti 20251h 2min

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