AS Beauty Group's Sara Mitzner: 'We keep women 40 and older in mind' at every stage of the brand

AS Beauty Group's Sara Mitzner: 'We keep women 40 and older in mind' at every stage of the brand

Unlike many beauty executives, Sara Mitzner, vp of brand marketing at AS Beauty Group since 2019, started her career in fashion. Her resume includes roles a Complex, Fullbeauty Brands and Swimsuits for All. AS Beauty Group is a personal care product company that owns Cover FX, Laura Geller Beauty, Julep Beauty, Mally Beauty and Bliss brands. Mitzner has led many of AS Beauty brands' biggest marketing moves, including Laura Geller Beauty pivoting its strategy to attract and acquire more mature consumers. According to Mitzner, in April, AS Beauty Group's sales were up 140% year-over-year. "It's been fun for me to be at a company in an industry that they always say is recession-proof," Mitzner told Glossy. On this week's episode of The Glossy Beauty Podcast, Mitzner discusses the future of AS Beauty Group and the Gen X opportunity in beauty.

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The Glossy Beauty Podcast’s 2024 can’t-miss moments

The Glossy Beauty Podcast’s 2024 can’t-miss moments

Glossy reporters Lexy Lebsack, Sara Spruch-Feiner and Emma Sandler welcomed dozens of guests onto the Glossy Beauty Podcast in 2024. This included top executives at L’Oréal Group and Kendo Brands; lon...

26 Joulu 202436min

Versed's Katherine Power and Lola Gonzalez Marra: ‘Every great brand should evolve its look and feel every five years’

Versed's Katherine Power and Lola Gonzalez Marra: ‘Every great brand should evolve its look and feel every five years’

“I believe that every great brand should evolve its look and feel about every five years,” said Katherine Power, serial entrepreneur and the founder of Versed skin care. “Since our launch in 2019, we'...

19 Joulu 202435min

Fazit's founders on how Taylor Swift and her glitter freckles changed their business

Fazit's founders on how Taylor Swift and her glitter freckles changed their business

Aliett Buttelman and Nina LaBruna launched Fazit Beauty in January 2022. When it first debuted, the brand focused on various skin-care patches. In the years since, it has built a following on TikTok (...

12 Joulu 202452min

Sumin Lee on why Beauty of Joseon is blowing up in the US before its native Korea

Sumin Lee on why Beauty of Joseon is blowing up in the US before its native Korea

If you've scrolled TikTok lately, perhaps you've come across a sunscreen from K-beauty brand Beauty of Joseon. On the app, it's somewhat ubiquitous. Sumin Lee is part of a team that acquired the brand...

5 Joulu 202446min

Special Episode: The year's Black Friday-Cyber Monday retail trends

Special Episode: The year's Black Friday-Cyber Monday retail trends

According to market research analytics companies and retail industry trade groups, American consumers are forecasted to spend nearly a trillion dollars on holiday shopping this year.  Specifically, sh...

28 Marras 202442min

Fundraising lessons with Flamingo Estate founder Richard Christiansen: 'No one cares about the story'

Fundraising lessons with Flamingo Estate founder Richard Christiansen: 'No one cares about the story'

Richard Christiansen has learned many priceless lessons since he began fundraising for his brand, Flamingo Estate, around two years ago.  This includes his surprising realization that many investors c...

21 Marras 202452min

JB Skrub's Jill Biren on marketing to tween boys

JB Skrub's Jill Biren on marketing to tween boys

Before the "aha" moment that led to the creation of JB Skrub, the brand she co-founded with "Modern Family" star Julie Bowen, Jill Biren worked in magazine publishing at Condé Nast for 16 years. But t...

14 Marras 202453min

Skin-care founder Angela Caglia on the stem cell technology that created 437% sales growth: 'It's transformed the business'

Skin-care founder Angela Caglia on the stem cell technology that created 437% sales growth: 'It's transformed the business'

After more than seven years in business, Angela Caglia Skincare is having its hockey stick moment.  “Our sales are up 437% in the past year,” founder Angela Caglia told Glossy. “We'll finish this year...

7 Marras 202446min

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