Jess Hunt on Refy Beauty's signature Brow Sculpt, recent complexion launch and success at Sephora

Jess Hunt on Refy Beauty's signature Brow Sculpt, recent complexion launch and success at Sephora

Jess Hunt, now 27, has been creating content for over a decade. She has 1.7 million followers on Instagram, where she got started, and another 184,000 on TikTok. Through her career as a content creator, she met Jenna Meek, formerly the founder of a beauty brand called Shrine, who eventually became her co-founder. Today, the duo runs Refy Beauty. Refy launched in 2020 and hit shelves at Sephora by 2021. Hunt's bold, bushy brows provided the impetus for Refy. On set for a photoshoot, Meek watched Hunt doing her brow makeup and asked her for details. Hunt spilled that it took a multitude of products and varying brushes to get her signature look. Together, they dreamed up an alternative, which became Refy's first product, its $24 Brow Sculpt. On this week’s episode of the Glossy Beauty Podcast, Hunt discusses her road to "influencer" in the early days of the role being a career, the founders' journey to creating Brow Sculpt and the brand's recent foray into the complexion category with its first concealer.

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Wonderskin CEO Michael Malinsky on turning a viral product into a thriving beauty brand

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What's going on at Glossier?

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How brands are responding to Trump’s tariff reversal, plus the latest on tariff refunds

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