Jess Hunt on Refy Beauty's signature Brow Sculpt, recent complexion launch and success at Sephora

Jess Hunt on Refy Beauty's signature Brow Sculpt, recent complexion launch and success at Sephora

Jess Hunt, now 27, has been creating content for over a decade. She has 1.7 million followers on Instagram, where she got started, and another 184,000 on TikTok. Through her career as a content creator, she met Jenna Meek, formerly the founder of a beauty brand called Shrine, who eventually became her co-founder. Today, the duo runs Refy Beauty. Refy launched in 2020 and hit shelves at Sephora by 2021. Hunt's bold, bushy brows provided the impetus for Refy. On set for a photoshoot, Meek watched Hunt doing her brow makeup and asked her for details. Hunt spilled that it took a multitude of products and varying brushes to get her signature look. Together, they dreamed up an alternative, which became Refy's first product, its $24 Brow Sculpt. On this week’s episode of the Glossy Beauty Podcast, Hunt discusses her road to "influencer" in the early days of the role being a career, the founders' journey to creating Brow Sculpt and the brand's recent foray into the complexion category with its first concealer.

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Sephora welcomes Gen Alpha shoppers with brands designed for them

Sephora welcomes Gen Alpha shoppers with brands designed for them

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What does it take for a beauty campaign or brand to cut through the noise in 2025?  Our second-annual Glossy Pop Awards is one place where our team recognizes the best and most culturally relevant be...

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Executive coach Angela Bennet shares her top 3 tips for execs, plus industry news 

Executive coach Angela Bennet shares her top 3 tips for execs, plus industry news 

Executive coach Angela Bennett knows a thing or two about the unique needs of beauty and wellness industry leaders. She spent more than two decades working across L’Oréal and Estee Lauder brands like ...

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Olive & June's Sarah Gibson Tuttle on life after acquisition: You have to 'focus on the consumer obsessively'

Olive & June's Sarah Gibson Tuttle on life after acquisition: You have to 'focus on the consumer obsessively'

After starting as a brick-and-mortar nail salon in Los Angeles in 2013, Olive & June closed up shop in 2020, with founder and CEO Sarah Gibson Tuttle pivoting her focus to DIY manis. By November 2024,...

18 Syys 202552min

L’Oréal tech leader Guive Balooch on what’s driving beauty innovation today, plus industry news

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When it comes to innovation in the beauty industry, few wield more power and influence than Guive Balooch, L’Oréal Group’s longtime tech leader.  “In the last three or four years, [we’ve seen] this i...

11 Syys 202547min

Reinventing a heritage beauty brand with Borghese COO Dawn Hilarczyk — plus, industry news

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What does it take to successfully reinvent a heritage beauty brand? Industry veteran Dawn Hilarczyk is on a mission to completely transform Borghese, the 68-year-old heritage brand famous for its Ita...

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Summer recap: The investments, strategies and revenue tumbles that defined the beauty industry

Summer recap: The investments, strategies and revenue tumbles that defined the beauty industry

The beauty industry had an eventful summer marked by changing retailer strategies, stark revenue tumbles and a flurry of pricey acquisitions.  In this special episode of The Glossy Beauty Podcast, re...

28 Elo 202545min

Target and Ultra break up, foam sunscreen is recalled —  plus, what makes a successful pop-up?

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