Experiment's Lisa Guerrera and Emmy Ketcham on creating a brand for the 'nerdy, smart girl who ends up being cool in adulthood'

Experiment's Lisa Guerrera and Emmy Ketcham on creating a brand for the 'nerdy, smart girl who ends up being cool in adulthood'

Lisa Guerrera and Emmy Ketcham, co-founders of Experiment, met in 2019 at an event for the Sephora Accelerate program, which Guerrera participated in with her first business. Together, they soft-launched their skin-care brand in 2020 with a lime-green silicone sheet mask. Since then, the brand has grown to include products including a glycerin-based hydrating serum, a “micro-slugging” oil gel and a lip balm. Its first cleanser will launch in a few weeks. In April, Experiment announced a $3.3 million seed round, led by Greycroft. On this week’s episode of the Glossy Beauty Podcast, the duo discusses how they launched the company with $8,500, why theirs is a brand for the “nerdy, smart girl" and why science ultimately beat out "clean" beauty.

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Model and beauty entrepreneur Josie Maran: 'Beauty is moving to a more healing, holistic, wellness and lifestyle approach'

Model and beauty entrepreneur Josie Maran: 'Beauty is moving to a more healing, holistic, wellness and lifestyle approach'

Josie Maran has a long history with beauty. From the time she was just 12 years old, Maran was working as a professional model. Six years into her career, which included spending hours in the makeup c...

10 Tammi 201927min

Tatcha's Vicky Tsai: 'Love your clients, love your products, everything else is icing.'

Tatcha's Vicky Tsai: 'Love your clients, love your products, everything else is icing.'

About 10 years ago, Vicky Tsai chose happiness. After years of working in corporate, she slowly realized that she didn't know what she wanted to do with her career. She had also been struggling with a...

3 Tammi 201927min

Celebrity hairstylist Frederic Fekkai: 'I need to build brands I believe in'

Celebrity hairstylist Frederic Fekkai: 'I need to build brands I believe in'

When Frederic Fekkai was a young man, he had no intention of entering the beauty space. In fact, he didn't even know it existed. Shortly after this discovery, Fekkai quit law school, moved to Paris an...

27 Joulu 201823min

Saks' Kate Oldham: 'There's always something outside the word of beauty that drives the category.'

Saks' Kate Oldham: 'There's always something outside the word of beauty that drives the category.'

Kate Oldham has spent most of her life working at Saks. Her first job with the company, a sales associate at their flagship store, was supposed to be a short term way to make money while she searched ...

20 Joulu 201825min

Shiseido president of global development Jill Scalamandre: 'I'm a brand builder'

Shiseido president of global development Jill Scalamandre: 'I'm a brand builder'

When Jill Scalamandre first started her career, she wasn't interested in beauty. She had spent some time after college working in a fashion house in Paris and was trying to figure out her next steps w...

13 Joulu 201833min

Dirty Lemon's Zak Normandin: 'Conversational commerce is the future'

Dirty Lemon's Zak Normandin: 'Conversational commerce is the future'

Zak Normandin is a problem solver. Back in 2009, he founded Little Duck Organics because he was having a hard time finding healthy snacks for his kids. After selling off a majority of that company, he...

6 Joulu 201832min

L'Oreal president of acquisitions Carol Hamilton: 'Transcending all trends is the experience a brand gives you'

L'Oreal president of acquisitions Carol Hamilton: 'Transcending all trends is the experience a brand gives you'

From the time Carol Hamilton was a little girl, she knew that she had a passion for beauty. What started as a love for lipstick would eventually blossom into a long, successful career in beauty. Now s...

29 Marras 201830min

Peach & Lily's Alicia Yoon: 'An industry is as innovative as consumers are demanding'

Peach & Lily's Alicia Yoon: 'An industry is as innovative as consumers are demanding'

When Peach & Lily founder and CEO Alicia Yoon moved to the United States from Korea to attend college, she would often share her love for Korean-based beauty via products and facials. Still, she often...

22 Marras 201838min

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