DedCool's Carina Chaz on 'reshaping the way fragrance is defined and experienced'

DedCool's Carina Chaz on 'reshaping the way fragrance is defined and experienced'

With the fragrance industry expected to generate $59.9 billion in 2024, both new and heritage brands are strategizing to differentiate in the growing market. For some, the result is offering niche scents, and for others, it's leveraging communities. For 8-year-old DedCool, a genderless, planet-first and functional approach is what sets it apart, said founder Carina Chaz. Since launching DedCool in 2016 with a self-investment of $10,000, Chaz has made her brand one to watch. In August 2022, Dedcool expanded to Sephora stores and its e-commerce channels and introduced three new product categories, including air fresheners, candles and laundry detergent. The latter, Chaz told Glossy, now drives 30% of the business. "The fragrance category has expanded so much, and DedCool was never meant to be a true fragrance brand. We want to speak to fragrance in ways that our competitors aren't speaking to fragrance," Chaz said on the latest episode of the Glossy Beauty Podcast. Also on the podcast, Chaz shares how she grew DedCool in its early stages and how she has created a brand that appeals to people in different life stages.

Jaksot(381)

Skin-care founder Angela Caglia on the stem cell technology that created 437% sales growth: 'It's transformed the business'

Skin-care founder Angela Caglia on the stem cell technology that created 437% sales growth: 'It's transformed the business'

After more than seven years in business, Angela Caglia Skincare is having its hockey stick moment.  “Our sales are up 437% in the past year,” founder Angela Caglia told Glossy. “We'll finish this year...

7 Marras 202446min

By Rosie Jane's Rosie Jane Johnston on entering mass retail via Target: 'Prestige consumers shop everywhere today'

By Rosie Jane's Rosie Jane Johnston on entering mass retail via Target: 'Prestige consumers shop everywhere today'

Years ago, a strong retail strategy often included brands staying in one pricing category, such as mass, prestige or luxury. Today, those best practices have come into question.  “It’s strategic, … an...

31 Loka 202443min

Matt Newman (@Mattloveshair) on using educational content to build a large and loyal following

Matt Newman (@Mattloveshair) on using educational content to build a large and loyal following

When the pandemic hit, Matt Newman, like many hairstylists, found himself at home unoccupied. Eventually, though, he took his expertise to TikTok — and today, he has 2.4 million followers on the platf...

24 Loka 202446min

Beachwaver’s Sarah Potempa on live-selling and reaching 1 million units sold on TikTok Shop

Beachwaver’s Sarah Potempa on live-selling and reaching 1 million units sold on TikTok Shop

Sarah Potempa, celebrity hairstylist and co-founder of The Beachwaver, is a live-selling expert. It all started in 2012 when she launched her first product, the original Beachwaver rotating curling ir...

17 Loka 20241h 4min

Claudia Sulewski on Cyklar's rebrand 1 year after launch

Claudia Sulewski on Cyklar's rebrand 1 year after launch

Claudia Sulewski's career started at age 11, when she launched her YouTube channel with a video about applying her mom's blue eyeshadow. Today, the channel has 2.46 million followers. On Instagram, Su...

10 Loka 202440min

Luminaire’s Sukeena Rao: 'VICs are the driving force of the luxury business'

Luminaire’s Sukeena Rao: 'VICs are the driving force of the luxury business'

“VICs are the driving force of the luxury business,” Sukeena Rao, co-founder of London-based personal shopping firm Luminaire, told Glossy. “They count for a large percentage of global sales with pret...

3 Loka 202447min

Black Girl Sunscreen founder Shontay Lundy: ‘The retail landscape is not what it used to be’

Black Girl Sunscreen founder Shontay Lundy: ‘The retail landscape is not what it used to be’

Shontay Lundy is on a mission to disrupt the sun-care space.  She is the founder of Black Girl Sunscreen, a sunscreen brand she launched in 2016 as an alternative to the many sunscreen formulas that l...

19 Syys 202457min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
hyva-paha-johtaminen
rss-rahamania
ostan-asuntoja-podcast
herrasmieshakkerit
rss-tarkeista-asioista-2
rss-sami-miettinen-neuvottelija
rahapuhetta
rss-lahtijat
rss-rentotapaus
rss-sisalto-kuntoon
rss-seuraava-potilas
pomojen-suusta
sijoituspodi
rss-muutoksenanatomiaa-podcast
rss-uppoava-vn-laiva
rss-tyoelaman-timantteja