Claudia Sulewski on Cyklar's rebrand 1 year after launch

Claudia Sulewski on Cyklar's rebrand 1 year after launch

Claudia Sulewski's career started at age 11, when she launched her YouTube channel with a video about applying her mom's blue eyeshadow. Today, the channel has 2.46 million followers. On Instagram, Sulewski also has 2 million followers, and she has yet another 1.1 million on TikTok. Last year, she translated her success as a creator into the launch of her brand, Cyklar, which she bootstrapped and debuted with one product, a body cream. In March of this year, Cyklar received investment from The Center, the brand incubator and investment firm that runs Phlur, Make, Prequel and Saltair — it sold Naturium to E.l.f. Beauty in August 2023. Now, Cyklar is relaunching with a wider product range, including four body washes and four body lotions, which will be sold direct-to-consumer. On this week’s episode of the Glossy Beauty Podcast, Sulewski discusses self-funding the brand to get it off the ground, deciding to take on investment and emphasizing fragrance in the brand's second iteration.

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Beauty news from L’Oréal, Coty and Byredo — plus, Sahajan Skincare’s Lisa Mattam on clinical testing

Beauty news from L’Oréal, Coty and Byredo — plus, Sahajan Skincare’s Lisa Mattam on clinical testing

Earlier this year, Sahajan founder Lisa Mattam shared insights into her clinical testing strategy with Glossy, including the difference between clinical testing and consumer perception testing; the co...

19 Kesä 202549min

Glow Recipe’s lawsuit, L'Oréal Group’s acquisition — and Drybar's Alli Webb on her new hair brand

Glow Recipe’s lawsuit, L'Oréal Group’s acquisition — and Drybar's Alli Webb on her new hair brand

West Coast correspondent Lexy Lebsack is joined by senior reporter Emily Jensen to discuss this week’s news, starting with a buzzy new lawsuit that could impact the future of beauty dupes. They discus...

12 Kesä 202552min

BeautyTok's latest and Huda Kattan's buy-back — plus, inside Rhode's big E.l.f. Beauty deal

BeautyTok's latest and Huda Kattan's buy-back — plus, inside Rhode's big E.l.f. Beauty deal

On this week's episode of the Glossy Beauty podcast, Sara Spruch-Feiner, senior reporter at Glossy Pop, and Emily Jensen, Glossy senior beauty reporter, are joined by Gabi Barko, senior reporter at Gl...

5 Kesä 202547min

Maison Louis Marie's founders on the changing pace of fragrance — plus, the new ways shoppers are finding beauty products

Maison Louis Marie's founders on the changing pace of fragrance — plus, the new ways shoppers are finding beauty products

Maison Louis Marie (20:00) was founded in 2012 and has never taken on investment, which, according to the married couple behind the brand, Marie du Petit Thouars and Matthew Berkson, has allowed it to...

29 Touko 202559min

Sports agent Jacki Gemelos on beauty’s WNBA sponsorship opportunity, plus industry news

Sports agent Jacki Gemelos on beauty’s WNBA sponsorship opportunity, plus industry news

The WNBA kicked off its new season last week with beauty brands lining up to gain access to the league’s growing cohort of fans.  In a gold rush that started around 2020, some of the industry’s top b...

22 Touko 202551min

Multi-shoring your supply chain with Modern Retail’s Melissa Daniels — plus Drunk Elephant’s sales slump and Touchland’s big acquisition

Multi-shoring your supply chain with Modern Retail’s Melissa Daniels — plus Drunk Elephant’s sales slump and Touchland’s big acquisition

Despite a new, 90-day pause on President Trump’s sky-high tariffs on goods imported from China, near-shoring and multi-shoring are leading topics on the minds of business insiders now.  But the idea ...

15 Touko 202550min

ColourPop’s Vivian Weng talks omnichannel evolution — plus, Walmart tests beauty bars and clinical testing gains steam

ColourPop’s Vivian Weng talks omnichannel evolution — plus, Walmart tests beauty bars and clinical testing gains steam

Few beauty brands have had an evolution quite like Southern California-based ColourPop cosmetics (20:50).  Launched in 2014 at the height of the DTC era, the brand once released around 40 collections...

8 Touko 202556min

TikTok derm Dr. Muneeb Shah on building content and his own brand — plus, Ulta's big weekend and layoffs at Coty and UPS

TikTok derm Dr. Muneeb Shah on building content and his own brand — plus, Ulta's big weekend and layoffs at Coty and UPS

About four years ago, Glossy profiled Muneeb Shah. At the time, he was a resident who had accumulated an impressive 6 million TikTok followers. He had started posting during quarantine. Now, that numb...

1 Touko 202555min

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