JB Skrub's Jill Biren on marketing to tween boys

JB Skrub's Jill Biren on marketing to tween boys

Before the "aha" moment that led to the creation of JB Skrub, the brand she co-founded with "Modern Family" star Julie Bowen, Jill Biren worked in magazine publishing at Condé Nast for 16 years. But then, one day, she was packing her 9-year-old son up for camp and realized there wasn't a personal care brand made for him. He was too old to bring baby soap to camp, and she didn't want to send him with a synthetically fragranced men's product. And so, an idea was born. Bowen, also a boy mom, related to this struggle, and the two came together to work on a brand of body care products for tween boys. They chose to do so independently and spent eight years taking it from concept to reality, until finally launching in January of 2023 with five products: a body wash, a body spray, a face wash, a face lotion and toner pads. Recently, JB Skrub added hair care to the mix with the introduction of a shampoo. On this week’s episode of the Glossy Beauty Podcast, Biren discusses the moment she realized she'd stumbled upon a white space in the market, JB Skrub's unique motto for teaching boys good hygiene and the power of telling this rarely-spoken-to consumer that this product was, in fact, made for him.

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Bread Beauty Supply's Maeva Heim on the ‘renaissance’ of hair care

Bread Beauty Supply's Maeva Heim on the ‘renaissance’ of hair care

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Crown Affair's Dianna Cohen: 'One of the most powerful things a new brand can do is build a community'

Crown Affair's Dianna Cohen: 'One of the most powerful things a new brand can do is build a community'

When you reach for a bottle of shampoo in the shower, you may not be familiar with the brand founder -- or know if he or she actually uses the product. But as Crown Affair founder and CEO Dianna Cohen...

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Ciaté, Lottie London and Skin Proud founder Charlotte Knight on reaching the Gen-Z consumer

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In New York City, one can find a nail salon almost as easily as a bodega. But across the Atlantic, in London, the same could not be said -- at least until the early 2000s, according to Charlotte Knigh...

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Amyris' Alastair Dorward on the "guilt and penance" of buying better-for-you beauty

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Alastair Dorward may be new to the biotech company Amyris -- he joined as chief brand officer in August -- but he's not unfamiliar with the better-for-you beauty and personal care space. Dorward was t...

2 Syys 202139min

Peace Out Skincare's Enrico Frezza on building 'a strong, acne-positive community’

Peace Out Skincare's Enrico Frezza on building 'a strong, acne-positive community’

Long gone are the days of popping pimples in secret or attempting DIY acne solutions, like toothpaste or liquid Advil, as an influx of acne-positivity brands have entered the market. In turn, the stig...

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Tracee Ellis Ross, Pattern Beauty founder: ‘Beauty ends up being a portal into your soul'

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You may know her best as an actress, but Tracee Ellis Ross’ efforts to highlight diversity, equity and inclusion do not stop in Hollywood. In 2019, Ross launched her line of natural hair products, Pat...

19 Elo 202138min

Uncle Bud's CEO Bruno Schiavi: "We have everything for everybody"

Uncle Bud's CEO Bruno Schiavi: "We have everything for everybody"

While many industries took hits during the pandemic, Covid-19 set the stage for brands within the wellness industry, like Uncle Bud’s CBD, to grow. Customers “were coming to us not necessarily because...

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Shen Beauty’s Jessica Richards: Let the consumer choose 'to shop toxic, organic or clean'

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