JB Skrub's Jill Biren on marketing to tween boys

JB Skrub's Jill Biren on marketing to tween boys

Before the "aha" moment that led to the creation of JB Skrub, the brand she co-founded with "Modern Family" star Julie Bowen, Jill Biren worked in magazine publishing at Condé Nast for 16 years. But then, one day, she was packing her 9-year-old son up for camp and realized there wasn't a personal care brand made for him. He was too old to bring baby soap to camp, and she didn't want to send him with a synthetically fragranced men's product. And so, an idea was born. Bowen, also a boy mom, related to this struggle, and the two came together to work on a brand of body care products for tween boys. They chose to do so independently and spent eight years taking it from concept to reality, until finally launching in January of 2023 with five products: a body wash, a body spray, a face wash, a face lotion and toner pads. Recently, JB Skrub added hair care to the mix with the introduction of a shampoo. On this week’s episode of the Glossy Beauty Podcast, Biren discusses the moment she realized she'd stumbled upon a white space in the market, JB Skrub's unique motto for teaching boys good hygiene and the power of telling this rarely-spoken-to consumer that this product was, in fact, made for him.

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Instagram's Kristie Dash on how beauty and video go hand-in-hand

Instagram's Kristie Dash on how beauty and video go hand-in-hand

Alongside food, no industry has driven the way companies and influencers use social media quite like beauty. "Beauty brands and creators have always been early movers in that space," said Kristie Dash...

10 Joulu 202036min

'I have to show up for everybody': Tracy Anderson on streaming live workouts every day

'I have to show up for everybody': Tracy Anderson on streaming live workouts every day

If there's one thing that makes Tracy Anderson's workout routines stand out, it's the iteration. Joseph Pilates "stopped at 350 moves," Anderson said on the Glossy Beauty Podcast. "And I've got thousa...

3 Joulu 202039min

Innovation over product proliferation: Olaplex CEO JuE Wong on her plans for the company

Innovation over product proliferation: Olaplex CEO JuE Wong on her plans for the company

This past January, JuE Wong joined hair-care brand Olaplex as its CEO -- not because it had budding potential, but because of the strength of its existing assets. For one, the demand is there. "What w...

19 Marras 202038min

La Prairie Group's François Le Gloan on responding to the 'stress test' of the pandemic

La Prairie Group's François Le Gloan on responding to the 'stress test' of the pandemic

For La Prairie Group regional vice president François Le Gloan, what the luxury beauty brand didn't do in response to the coronavirus pandemic is as important as what it did. Le Gloan is responsible f...

12 Marras 202032min

Luxury Brand Partners' Tev Finger on knowing and creating what beauty conglomerates want before they do

Luxury Brand Partners' Tev Finger on knowing and creating what beauty conglomerates want before they do

When Luxury Brand Partners founder and CEO Tev Finger pitched his idea to Estée Lauder Companies -- an in-house brand incubator that he would run after the company bought his brand Bumble & Bumble -- ...

5 Marras 202037min

Acqua Di Parma's Laura Burdese on how the definition of luxury has changed

Acqua Di Parma's Laura Burdese on how the definition of luxury has changed

Fragrance isn't what it used to be, according to Acqua Di Parma CEO Laura Burdese. "I don't wear a fragrance anymore to represent my personality to someone else," Burdese said on this week's episode o...

29 Loka 202041min

Ipsy CEO Marcelo Camberos on pandemic-proofing: Make every offering 'worth it' for the customer

Ipsy CEO Marcelo Camberos on pandemic-proofing: Make every offering 'worth it' for the customer

When Covid-19 hit the U.S. in March, Ipsy, like all beauty companies, had to rethink its year ahead. But CEO Marcelo Camberos said he hoped the larger economic and consumer changes would allow Ipsy, b...

22 Loka 202032min

Unfair, bonus episode: 'It was that moment of enough is enough'

Unfair, bonus episode: 'It was that moment of enough is enough'

Glossy is proud to present Unfair, a podcast about the global skin-lightening industry and everything it touches, from the demand for lighter skin to the beauty companies selling to it. In this bonus ...

15 Loka 202031min

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