Kelli Anne Sewell is building a different kind of makeup artist-founded business

Kelli Anne Sewell is building a different kind of makeup artist-founded business

There is a traditional path for successful makeup artists nowadays: Build up a roster of influential clients, accrue a following on social media, and start a brand of your own. After all, makeup artist-led brands — think: Makeup by Mario, Patrick Ta, Violette Fr and Fara Homidi — have never been hotter. But makeup artist Kelli Anne Sewell is taking a different approach. Sewell started her career in tech and would slide into the DMs of influential people, offering free services during her time off from work and posting the results on social media — even when she had 10 followers, she recalled. Her strategy has since paid off. Sewell has now provided glam for celebs and influencers including Kelsea Ballerini, Alix Earle and Kristin Juszczyk. Along the way, Sewell realized she also has a knack for education. So, rather than stamp her name on a product collection, she founded Makeup By Kelli Anne, a members-only app and website featuring long-form beauty tutorial content ranging up from makeup 101s, like "How to line your lips" and "How to cover dark circles," to joint features with big names like Jaclyn Hill, Sir John and Daniel Martin. Now, Sewell herself has 331,000 Instagram followers and 159,000 TikTok followers, and her company's Instagram account has over 73,000 followers. In this episode of The Glossy Beauty Podcast, Sewell talks about starting scrappy, building a community and giving back to that community.

Jaksot(380)

Uma Oils' Shrankhla Holecek: 'It took convincing to launch our wellness products'

Uma Oils' Shrankhla Holecek: 'It took convincing to launch our wellness products'

If you're starting your day with lemon water or a turmeric latte, or practicing meditative breathing, you're practicing Ayurveda. Although the concept of Ayurveda is relatively new to most Americans, ...

7 Maalis 201938min

RMS Beauty's Rose-Marie Swift: 'There is no next phase for RMS Beauty'

RMS Beauty's Rose-Marie Swift: 'There is no next phase for RMS Beauty'

For over three decades, Rose-Marie Swift was one of the most sought-after editorial makeup artists in the world. But then, her health started to change. Once she started to dig into the industry, and ...

28 Helmi 201939min

Glow Recipe's Sarah Lee and Christine Chang: 'We've expanded past being defined as a K-beauty brand'

Glow Recipe's Sarah Lee and Christine Chang: 'We've expanded past being defined as a K-beauty brand'

When Sarah Lee and Christine Chang joined forces to start Glow Recipe in 2014, they wanted to find their own way to introduce the US consumer to Korean beauty. Now, fast-forward five years, Glow Recip...

21 Helmi 201930min

True Botanicals' Hillary Peterson: 'To change any industry, you need to create something people want'

True Botanicals' Hillary Peterson: 'To change any industry, you need to create something people want'

If you asked her 10 years ago, Hillary Peterson would tell you she was not all that interested in beauty. With a background in marketing, and an interest in beauty that didn't extend much further than...

14 Helmi 201928min

Lola's Alex Friedman: 'Nobody is talking about these categories because there's so much stigma'

Lola's Alex Friedman: 'Nobody is talking about these categories because there's so much stigma'

Before Alex Friedman decided to dive into the world of feminine hygiene and sexual wellness, she was a businesswoman and a mom with a problem to solve. Everywhere she looked, people were talking about...

7 Helmi 201924min

Wander Beauty co-founder Divya Gugnani: 'We are entirely informed by our client'

Wander Beauty co-founder Divya Gugnani: 'We are entirely informed by our client'

Divya Gugnani was motivated to launch Wander Beauty when she realized there were no beauty brands speaking directly to her -- a woman who loves beauty and maintains a fast-paced lifestyle. Now, three ...

31 Tammi 201937min

Flamingo's Allie Melnick: 'We can really be a resource, not just for great products, but also for great education'

Flamingo's Allie Melnick: 'We can really be a resource, not just for great products, but also for great education'

Flamingo, a DTC company focused on women's grooming needs, was the first brand to emerge out of Harry's Labs, in October of 2018. Since Harry's launched in 2013, it's seen a lot of success with female...

24 Tammi 201924min

Nest Fragrances' Laura Slatkin: 'The consumer really wants a brand that's important'

Nest Fragrances' Laura Slatkin: 'The consumer really wants a brand that's important'

In 1992, Laura Slatkin had no interest in home fragrance. She had spent 12 years building a successful career for herself working on Wall Street, where she met her husband. After they were married, he...

17 Tammi 201927min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
rss-sisalto-kuntoon
ostan-asuntoja-podcast
rss-rahamania
rss-lahtijat
rss-sami-miettinen-neuvottelija
rss-startup-ministerio
hyva-paha-johtaminen
lakicast
rss-seuraava-potilas
herrasmieshakkerit
leadcast
rahapuhetta
sijoituspodi
rss-porssipuhetta
rss-bisnesta-bebeja
rss-viisas-raha-podi